Core Power: The Bare Minimum to Start a Care Routine


At a time when you’re looking to pair down routines while also improving the fundamental health of your hair, you’re probably thinking about the bare minimum needed for your care routine and which products are worth investing in. To create a foundation of hair products that work for day-to-day scenarios as well as the occasional night out, these core products are key to any care routine.
Crafting Your Core
Just like creating a capsule wardrobe or refining skincare routines, creating a core haircare routine should involve a few non-negotiable steps.
Step 1: Remove Any Buildup
To begin any routine, you’ve really got to start at the beginning, which means detoxing. From removing product and buildup to enhancing the effects of your shampoo and conditioner, a great detox that spans the scalp and strands is essential.
MAXI.WASH or the SCALP.SPA range are ideal to get things started. MAXI.WASH can be added once a week to any existing routine as the first step in your detox routine to wash away impurities and purify the scalp without stripping the scalp or hair of essential oils.
On the other hand, incorporating SCALP.SPA with its range of TREATMENT, SCRUB, WASH and SERUM is a more indulgent way to jumpstart a focus on your scalp. Whether you’ve noticed irritation or difficulties with hair manageability, incorporate a single step or all of them to enhance the health of your hair routine.
Step 2: Find Your Shampoo & Conditioner Formula
After detoxing, you should always follow with a shampoo and conditioner that delivers the care you need for your hair type and the style you’re after. From enhancing curls with KILLER.CURLS WASH to smoothing frizz with SMOOTH.AGAIN.RINSE, you can mix and match your favourite WASH and RINSE to create a wash day routine that is tailored to your needs. If you’re unsure where to start, take the Product Matchmaker Quiz for the answers.
COLOUR PROTECT SHAMPOO WITH PH SEALING TECHNOLOGY
RESTORATIVE, STRENGTHENING SHAMPOO FOR DRY AND BRITTLE HAIR
ANTI-AGEING, RESTORATIVE AND SOFTENING CONDITIONER
HYDRATING SHAMPOO FOR NATURAL AND COLOURED HAIR
MOISTURISING AND SMOOTHING CONDITIONER FOR NATURAL AND COLOURED HAIR
RESTORATIVE CONDITIONER FOR FINE COLOURED HAIR
RESTORATIVE SHAMPOO FOR FINE COLOURED HAIR
NOURISHING AND REPAIRING CONDITIONER
DENSIFYING CONDITIONER FOR THINNING HAIR
COLOUR PROTECT CONDITIONER WITH PH SEALING TECHNOLOGY
COLOUR PROTECT SHAMPOO WITH PH SEALING TECHNOLOGY
RESTORATIVE, STRENGTHENING SHAMPOO FOR DRY AND BRITTLE HAIR
ANTI-AGEING, RESTORATIVE AND SOFTENING CONDITIONER
HYDRATING SHAMPOO FOR NATURAL AND COLOURED HAIR
MOISTURISING AND SMOOTHING CONDITIONER FOR NATURAL AND COLOURED HAIR
RESTORATIVE CONDITIONER FOR FINE COLOURED HAIR
Step 3: Protect Your Hair
It doesn’t matter if you’re low-key or high-maintenance, all hair needs protection. The main culprit is heat, but environmental stressor also plays their part. For this reason, we always suggest HEATED.DEFENSE—a lightweight foam that protects against heat up to 450˚F / 232˚C and works beautifully on all hair types and styles. In addition to heat protection, protecting hair against colour fade, mechanical damage and frizz is essential. Therefore, if you colour your hair, consider EVERLASTING.COLOUR LEAVE-IN, STAYING.ALIVE for strength, thickness, damage control and dryness or YOUNG.AGAIN treatment oil to turn back the hands of time on ageing hair and protect against environmental stress, and thermal damage up to 450° F / 230°C.
Step 4: The Finishing Touches
When it comes time for the finishing touches, there are endless ways to go. However, when it comes to a core collection, BEDROOM.HAIR, SESSION.SPRAY and FRESH.HAIR are absolute must-haves.
SESSION.SPRAY is an iconic hairspray that keeps your hair in place and safeguards your style against humidity. BEDROOM.HAIR offers a degree of hold that also enhances movement and a lived-in feel. And FRESH.HAIR is the dry shampoo of your dreams—featuring a citrus scent and a formula that refreshes hair instantly. Whether you have fine hair, can’t style your hair every day or are looking for a way to add volume without weight, this dry shampoo is key to your core.
FAQ
The first step is detoxing your scalp and strands to remove buildup and impurities. Use MAXI.WASH for a weekly detox or the SCALP.SPA range (SCRUB, WASH, SERUM, and TREATMENT) for a more indulgent focus on scalp health. These products improve manageability and enhance the effects of your shampoo and conditioner.
Choose products based on your hair needs:
- REPAIR-ME.WASH + RINSE for dry, brittle hair
- EVERLASTING.COLOUR WASH + RINSE for color-treated hair
- BLONDE.ANGEL.WASH + BLONDE.ANGEL for blonde hair
- KILLER.CURLS WASH + RINSE for curly hair
- SMOOTH.AGAIN.WASH + RINSE for coarse hair
Heat protection prevents damage caused by styling tools and environmental stressors. HEATED.DEFENSE protects hair up to 450°F/232°C, while EVERLASTING.COLOUR LEAVE-IN, STAYING.ALIVE, and YOUNG.AGAIN treatment oil offer additional benefits like color fade prevention, strength enhancement, and anti-aging properties.