Colour Decoded:

Everything Begins with Beige

When it comes to what we’re seeing walk down the runway or strut down the pavement, it's pretty clear that blonde is getting creamier and brunettes are finding themselves with new dimension. But aside from the exciting changes with colour, the cuts and styles we’re seeing are also encouraging plenty of personality.

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Whether you’re deciding to go shorter than you’ve been in decades or add movement and a fringe to your longer than long length, there’s a common thread—choosing a colour that works with the shape of your hair instead of competing with it.

This is exactly why we’re seeing BEIGE trend so hard this season. Finding it’s way into more and more looks, the tone sits somewhere between warm and cool, giving it a balance that feels fresh and different on everyone who wears it. From helping blondes feel more soft and luminous to adding lightness alongside depth for darker tones—it can be the piece that really ties your new look together. And with four new BEIGE shades added to the KEVIN.MURPHY+CODE range there are plenty of new looks to be created.

Blonde Has Warmed Up

There will always be a place (or a person) that looks great in and prefers their blonde to be ice cold, and for a while that’s really all we saw in our feeds. But blondes have continued to warm up season after season in all levels and shades. This has influenced hair colour to go toward champagne tones, creamy finishes and soft golds. Still allowing plenty of room for a bright finish, but with less impact on the hair and roots that are less stark between appointments.

Why Blondes Love Beige

A well-chosen beige can really balance out any look and allow the finish to feel more natural.

Blondes can choose between 9.2 / 9B VERY.LIGHT.BLONDE.BEIGE, which has a creamy balance of warm and cool, or 10.2 / 10B PLATINUM.BLONDE.BEIGE which can take that idea brighter. Neither asks you to give up the lightness you love. Instead, your colourist can look at the blonde you already have and decide which tone will make it feel fresh again.

These tones are ideal if you’ve been feeling like your blonde looks yellow, but you’re not looking to be platinum blonde. Instead of going lighter, try a change in tone.

The Bronde, Perfected

There’s a lot to love about the space between blonde and brunette. Whether you’re ready to move away from an all-over bright blonde but can’t quite picture yourself with dark hair. Or you’re a brunette who wants to add a little more light to your look. Bronde and dimensional brunette strike a balance that’s coveted across the board.

With two deeper BEIGE shades, 7.2 / 7B MEDIUM.BLONDE.BEIGE can create a soft, neutral depth, or 8.2 / 8B LIGHT.BLONDE.BEIGE allows for more light into the finish. From natural brunettes to darker blondes—depending on what’s already in your hair, your colourist can work with these shades to enhance what you already love.

How Colour Influences Your Cut

The colour conversation doesn’t always end with your colour, they’re influencing your cut as well. Whether you’ve finally committed to a big chop or are looking to rework your existing length, even familiar cuts can feel new when colour gets involved. From changes in depth and lightness to renewed brightness, the placement and tone of your colour completely changes your finished style.

And trying on a new tone could go either way. By the end of your appointment you might want a big change or simply give you a newfound respect for your tried and true.

Finding Your BEIGE

Heading into a hair colour appointment, you might not know to request “BEIGE” by name. However, if you’re feeling as though your blonde feels too yellow, or you want to go subtly darker while still keeping your brightness, BEIGE could be your perfect match.

With new BEIGE choices ranging from level 7 to 10, there are plenty of options to find your balance—and maybe fresh inspiration for your next cut.

FAQ

CODE BEIGE Shades are four new permanent shades that range from medium to platinum blonde with beige reflects. Warm and cool sit perfectly in tune, giving stylists complete tonal control and a luminous, modern finish.

CODE is a smart permanent colour powered by skincare technology, so it's more than colour. KM.LAMELLAR technology improves the delivery of dye for more precise, consistent results. That means 100% colour intensity¹, 150% even results², more shine³ and repair⁴.

It depends on the level you're working with. 10.2 / 10B PLATINUM.BLONDE.BEIGE gives refined, luminous brightness, while 9.2 / 9B VERY.LIGHT.BLONDE.BEIGE and 8.2 / 8B LIGHT.BLONDE.BEIGE add creamy, wearable dimension. 7.2 / 7B MEDIUM.BLONDE.BEIGE is the soft, neutral base for anchoring lighter work and creating seamless transitions for brunettes and darker blondes.