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      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

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      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
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      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
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      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
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    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
      Next
    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
      Next
    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
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  1. By Benefit /
  2. BLONDE 3 items

BLONDE

This bestselling regimen was created with love for our blondes. Bombshells, prepare to be blown away as brassy, blah tones are virtually banished and shine is restored.

FILTERS

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Enhances Shine
SHIMMER.ME BLONDE
100ml
$37.00
Enhances Shine Hydrating
BLONDE.ANGEL.WASH
250ml
$37.00
Enhances Shine Hydrating
BLONDE.ANGEL
250ml
$45.00
All about BLONDE

Blonde hair is magnetic, bright and beautiful. Ranging from all over colour, and balayage to just a few highlights — either way it makes a bold statement. But with all that beauty also comes upkeep. Luckily, gone are the days when brassiness and yellowing were a problem only a salon appointment could fix. From natural to salon created — these are the tried and true hair products for blonde hair to brighten your blonde and banish unwanted tones.

All hair that undergoes a chemical process — dyed or highlighted — needs extra care, but blonde hair thrives with the addition of pigmented products to keep your shade looking balanced and fresh.

The KEVIN.MUPRHY BLONDE regimen, includes colour-enhancing treatments with purple and cool ash tones, designed specifically to counteract any signs of unwanted brassiness or yellowing to deliver neutral to cool finishes.

From purple and violet shampoos to purple and cool ash hair treatments, and a leave-in shine treatment that counteracts unwanted tones — the BLONDE regimen is one of the most loved ranges for a reason.

BLONDE.ANGEL.WASH is a highly pigmented purple shampoo that counteracts warmth by delivering a hint of colour each time you shampoo. How often you use this shampoo is determined by the level of neutralisation you need, but for most once a week is a great start to enhance blonde hair with a refreshingly bright and nourished finish.

If cool and conditioned is what you’re after —choose BLONDE.ANGEL TREATMENT with a highly nourishing formula to deliver neutral to cool results tailored to your tone. Reach for BLONDE.ANGEL to counteract warm yellow to orange tones and freshen your blonde or grey hair everytime.

The entire BLONDE range works to enhance condition and shine, but if you’re looking for a finishing touch that sets your style apart, SHIMMER.ME BLONDE is the repairing shine treatment you need. A spray here and a spritz there instantly refreshes your tone with the help of colour enhancers + optical brighteners for a repairing shine finish that benefits any blonde tone.

We acknowledge all Traditional Custodians of the lands, seas & waterways throughout Australia, and pay our respects to Elders past, present and emerging.
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