Summer’s New Swaps: How To Be Low-Key Cool This Season

The bob has continued making headlines this year but heading into the summer months it’s become ever popular to push the envelope even more and lean into 90s bixie and shaggy shapes. On the flip side, longer lengths are finding their strength by concentrating on treatments and regular trims to grow lengthy, mermaid-like strands that blow dry effortlessly and encourage movement and shape around the face.

For best results: If you go for a shorter crop, have your stylers lined up to complete the look. Most notably, HEATED.DEFENSE to protect while styling and keep your ends in tip top shape. Additionally, control products like EASY.RIDER or FREE.HOLD are great to define shapes and enhance finished looks.

If you’re heading into lengthy territory, always have a dry shampoo and dry conditioner combo like FRESH.HAIR + YOUNG.AGAIN DRY CONDITIONER to elongate your time between washes with clean scalps and moisturised ends. Create movement and texture with leave-in products like KILLER.WAVES or re-fresh your finish with HAIR.RESORT.SPRAY and a scrunch.

This year, summer hair colour is staying closer to your roots. While colour trends are seeing an update to brightness factors, they’re doing so in a truly subtle way instead of making sweeping changes. This not only allows for a low-maintenance summer, but champions healthy hair over all else. This doesn’t mean you should skip your balayage or tint appointment, but rather chat with your stylist about finding a tone that complements instead of overpowering. This looks like warm blondes, bronzy brunettes and lived-in coppers for summer 2026.

For best results: Ask your stylist to rethink your colour routine by opting for high-lift lightening options like BLONDE HIGH.LIFT that tones as it lightens, smarter permanent colour like +CODE that delivers 100% grey coverage and up to 4-5 levels of lift with more shine, repair and consistency or a colour + treatment in one with GLOSS—featuring KM.BOND2 and Vitamin C to deliver lush shine and repaired, moisturised and strengthened hair alongside perfected tones.

There’s never been a better time to get ahead of colour fade and damaged hair. Instead of waiting for summer to take its toll on your shade or finish, schedule regular GLOSS appointments and start your colour care before touch ups. By getting ahead of fade and damage and having a plan before the season begins, you’ll be able to keep your colour looking fresher longer.

For best results: Add EVERLASTING.COLOUR regimen to your current care routine. Not only will the WASH + RINSE prevent fade and elongate your colour with pH sealing technology, the impact of bond builders present in the LEAVE-IN and TREATMENT help improve the strength, vibrance and the resilience of your hair before colour even begins.

Everyone wants to be out when the sun comes out, making it less desirable to spend time styling your hair at home. From haircuts that practically style themself to haircare that works as you sleep, finding routines and products that add time to your day instead of taking it away is key.

For best results: Ask your stylist to build in layers and face-framing features that are easily styled and air-dry with ease. Looking for effortless volume or low-key waves this season? Adding in invisible layers or more texture within your cut can do the trick. Want a glow up without spending hours in the salon?

Face-framing highlights + GLOSS appointments ever 5-6 weeks get you in and out of the chair with a glowy, refreshed finish.

If styling is slowing you down, build hair care into your nighttime routine with NIGHT.SHIFT overnight serum that improves hydration, strength and shine all while you sleep, so you can wake up feeling and looking refreshed and ready to go.