When You Love a Low-Maintenance Routine
We all love a low-key routine now and again, but for some this is the only way of life. From stretching the time between washes to finding formulas that extend your style, spending less time on your hair works best by investing in quality products for your hair. This is because, when hair is healthy, it’s happy. It needs less to refine your curls or get a smooth blow-dry. If you’re focusing on fewer, better products this year — this routine is for you.
To create a haircare collection that reinforces your routine, you’ll need to stock your cabinet with the following.
MAXI.WASH detox shampoo — to refresh your foundation now and again.
A shampoo and conditioner set that’s tailored to your hair type and styling preferences. Meet Your Match here.
FRESH.HAIR dry shampoo + YOUNG.AGAIN DRY CONDITIONER to cut down on wash days and add conditioner in-between.
HEATED.DEFENSE heat protectant, because no matter what your finished style if heat is involved, you’ll need to protect your strands at all costs.
There’s No Shame in Being High-Maintenance
Treating yourself to a little extra indulgence this season? It looks good on you — and it feels great too. Whether your idea of hair care consists of weekly treatments or spending extra time on your finished style — there are plenty of ways to dial up the self-care routine to focus on your haircare. Add on to any routine with a few of these indulgences.
Choose a MASQUE that’s tailored to your hair type and gives you a reason to spend more minutes in the bath.
If your social schedule is increasingly packed, never leave home without a travel-size FRESH.HAIR. Because, you never know when you need a refresh.
Add SHIMMER.SHINE to your finishing routine. Similar to a top coat for your mani or a lipgloss atop your lipstick, SHIMMER.SHINE adds a glowing touch that makes your hair look as great as it will feel.
The One Hit Wonders
Maybe you already have a dedicated routine and are just looking for a pick-me-up — if you’re only looking for a single product to add to your hair routine in the new year, consider these your new favourites.
STAYING.ALIVE — With the ability to work on a range of hair types for a variety of reasons, you’ll love this leave-in for its weightless finish and ability to do some seriously heavy lifting. Rebuilding dry or damaged hair this miracle worker also detangles and improves elasticity while fighting frizz for a smooth finish. It’s a small step in your routine that will have big rewards.
HEATED.DEFENSE — This year, never apply heat to your hair without a heat protectant. Damage from heat can fade colour fast and cause excess damage and split ends, so anytime you heat style, protect your strands first. This leave-in is a treatment and styler in one all bottled up in an invisible foam formula. It’s an invisible layer that will safeguard your strands, but you’ll barely even notice it’s there!
YOUNG.AGAIN — Leave-in treatment oils are such great products for so many reasons. In addition to adding shine and condition, YOUNG.AGAIN also turns back the hands of time to deliver rejuvenated strands. So if you’re looking to start off the new year with a refreshed feel, add this treatment oil to your regimen.
FAQ
A low-maintenance routine focuses on quality over quantity. Use a tailored shampoo and conditioner, add MAXI.WASH weekly, and extend styles with FRESH.HAIR and YOUNG.AGAIN DRY CONDITIONER.
STAYING.ALIVE is an easy upgrade. This lightweight leave-in strengthens, detangles, improves elasticity and reduces frizz while fitting seamlessly into any routine.
Yes. HEATED.DEFENSE protects against heat damage, colour fade and breakage. Its invisible foam formula treats and styles in one simple step before any heat styling.
