Ring In The New Year with an OverNIGHT.SHIFT

Beyond the beauty of the ball drop, ringing in the new year is all about transformations—taking risks, shifting your mindset and your routine. And whether you’re shifting habits large or small, we’re showing you exactly how to hit the reset button to start fresh with an overNIGHT.SHIFT. Translation: a framework for low-maintenance yet effective beauty habits for 2026.

Start with your mind, carry on with your rituals—healthy hair has never been more in or easy to achieve, as long as you’ve got the right routine.

The easiest shift you’ll make all year—this overnight serum works overtime so you don’t have to. Hydrating your strands while you sleep, NIGHT.SHIFT is formulated with Hyaluronic Acid and Australian Kakadu Plum to deliver 12 hours of hydration so you wake up with stronger, healthier, shiny strands.  

One of the more low-maintenance switches to ensure manageability and softer, smoother, stronger hair—this serum works on all hair types and requires literally no effort on your part.

What You Can Expect: 

• 12 hours of hydration 
• 2X Stronger Hair 
• 3X Smoother Hair 
• Reduces frizz by 94% for up to 24 hours

You don’t need an entire shade overhaul to enter the new year feeling fresh. Simple shifts like adding a GLOSS to your next fringe trim or blowout is a great way to enhance your tone (natural or not) and create stronger, thicker, shinier results.

It’s easy to default to the same style with the same part—it’s almost part of your identity. So, whether you want more volume or simply want to switch things up for the day, flip or shift your part—it’s a quick and easy way to do both.

Less of a shift, more of a scrub. Dry winter air, hats and frequent heat styling can lead to scalp discomfort and sensitivity around this time of year. More than that, the start of the year is a perfect time to shift your perspective on scalp care. At the helm of your style and the starting point for healthy hair adding a great scrub or serum specifically for your scalp is a quick shift to improve the rest of your style.

Add SCALP.SPA SCRUB before shampooing and an application of SCALP.SPA SERUM any time—it's the shift your scalp needs this season.

With cold temps and plenty of parties, it’s easy to slip into excess heat styling this season. And while that’s ok in the short term, heat protection, repair and recovery need to be high on your list to make sure it doesn’t impact your hair in the long term.

Protect your hair anytime heat comes near it with HEATED.DEFENSE—a leave in treatment and heat protectant that guards temperatures of up to 450° F / 230°C. In addition to this, adding a rejuvenating serum like YOUNG.AGAIN treatment oil adds to the protection while leaving hair feeling stronger, smoother and shiner—plus it’s the perfect daytime counterpart to NIGHT.SHIFT for round the clock care.