The Necessary SHIFTS for 2026
Start with your mind, carry on with your rituals—healthy hair has never been more in or easy to achieve, as long as you’ve got the right routine.
The OverNIGHT.SHIFT
The easiest shift you’ll make all year—this overnight serum works overtime so you don’t have to. Hydrating your strands while you sleep, NIGHT.SHIFT is formulated with Hyaluronic Acid and Australian Kakadu Plum to deliver 12 hours of hydration so you wake up with stronger, healthier, shiny strands.
One of the more low-maintenance switches to ensure manageability and softer, smoother, stronger hair—this serum works on all hair types and requires literally no effort on your part.
What You Can Expect:
12 hours of hydration
2X Stronger Hair
3X Smoother Hair
Reduces frizz by 94% for up to 24 hours
The COLOUR SHIFT
You don’t need an entire shade overhaul to enter the new year feeling fresh. Simple shifts like adding a GLOSS to your next fringe trim or blowout is a great way to enhance your tone (natural or not) and create stronger, thicker, shinier results.
The PARTING SHIFT
It’s easy to default to the same style with the same part—it’s almost part of your identity. So, whether you want more volume or simply want to switch things up for the day, flip or shift your part—it’s a quick and easy way to do both.
The HEAT SHIFT
With cold temps and plenty of parties, it’s easy to slip into excess heat styling this season. And while that’s ok in the short term, heat protection, repair and recovery need to be high on your list to make sure it doesn’t impact your hair in the long term.
Protect your hair anytime heat comes near it with HEATED.DEFENSE—a leave in treatment and heat protectant that guards temperatures of up to 450° F / 230°C. In addition to this, adding a rejuvenating serum like YOUNG.AGAIN treatment oil adds to the protection while leaving hair feeling stronger, smoother and shiner—plus it’s the perfect daytime counterpart to NIGHT.SHIFT for round the clock care.
FAQ
NIGHT.SHIFT hydrates hair for up to 12 hours while you sleep. It strengthens strands, smooths texture and reduces frizz so hair feels healthier by morning.
Yes. This lightweight overnight serum works on all hair types and textures, delivering hydration and strength without weighing hair down or leaving residue.
Absolutely. Use NIGHT.SHIFT overnight, then pair with YOUNG.AGAIN during the day for round-the-clock care and added protection when styling with heat.
