DOZE OFF, GLOW ON

Nighttime Essentials

There’s a reason why you have a day and night cream in your beauty repertoire—your skin has different needs from day to night. And while specific products made for daytime and nighttime are key, so is when and how you apply them.

That same thinking applies to your hair. Your roots and ends rarely need the same thing overnight. The roots usually need oil control, lift and a little refresh, while mid-lengths and ends need hydration, manageability and shine. Which is exactly where the right products at nighttime can make all the difference.

Our latest release — NIGHT.SHIFT was built specifically to work while you sleep and is powered with Hyaluronic Acid and Australian Kakadu Plum to give you 12 hours of hydration* and 2x stronger hair. Working while you sleep to deliver benefits by morning, it helps refine texture and add shine, so you’re left with strands that are strengthened and smoothed, and a style that’s more manageable.

NIGHT.SHIFT isn’t our only favourite while you slumber, FRESH.HAIR dry shampoo is another must-have that gets to work while you snooze. The not-so-known secret about dry shampoo is that when applied at nighttime, it can offer better results than when applied in the morning. Most of us usually dry shampoo the moment we notice excess oil or need a refresh, but getting in the habit of applying dry shampoo before your head hits the pillow allows more time for the product to absorb and work its magic.

And dry shampoo isn’t just for greasy strands. Formulated specifically for a weightless finish, FRESH.HAIR won’t weigh the hair down, making it ideal for fine hair. It can even help add volume and a touch of grit for finishing details or as a foundation for upstyles.

Why You Need Both

The dream team is really pairing these two together. Second- or third-day hair rarely has just one problem. The roots might feel a little too lived-in, while the mid-lengths and ends can feel dry, rough or unmanageable. That’s why using one product everywhere doesn’t always give your hair what it actually needs.

We all know and love FRESH.HAIR for its ability to absorb excess oil at the scalp and give hair the refresh it needs. But when used alone, your mid-lengths and ends can feel a bit neglected. By beginning with FRESH.HAIR at the roots and finishing with a dose of NIGHT.SHIFT through the mid-lengths and ends, you give your hair the hydration, strength and shine that’s usually lacking by day two or three.

Think of it as a root-to-end reset while you sleep. FRESH.HAIR helps keep the scalp area feeling fresh and revived, while NIGHT.SHIFT helps smooth, strengthen and hydrate the lengths. Together, they leave hair feeling refreshed, hydrated, stronger and shinier by dawn.

How To Use Them At Night

Before bed, apply FRESH.HAIR directly at the roots, focusing on the areas that tend to feel oily, flat or in need of a refresh. Let it sit for a moment, then massage your scalp as if you were washing your hair in the shower. This motion helps disperse the product and work it into the scalp area so by morning you feel renewed.

Next, apply NIGHT.SHIFT through the mid-lengths and ends, concentrating on the areas that feel dry, rough or harder to manage. In the morning, massage the scalp again and brush through if needed.

This routine is ideal for a variety of hair types, especially anyone who wants to nix oily roots, while also treating their mids and ends. The key here is getting a jump on your day-two hair on day one, because sometimes your best hair day starts while you sleep.