The New BEIGE, It’s Anything but Boring

As the seasons come and go and new trends fill our feeds, hair colour—like all things style-related—should keep evolving.

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From skincare to interiors, quiet luxury continues to be coveted. And when it comes to hair, this translates as a trend toward beige—a shade that sits in neutral territory and conveys an elegant and timeless finish.

Colour is becoming increasingly personal rather than focused on what someone else is doing, and stylists need shades that can keep up. That’s exactly what the new CODE Shades are designed to do. Across four new shades, where warm and cool sit perfectly in tune, CODE BEIGE Shades deliver a new kind of luxury where individuality is paramount.

“By combining high-performance pigments with skincare-inspired technology, we help to protect the integrity of the hair while delivering precision tone. Warm and cool sit perfectly in tune. The result is luminous, modern and incredibly flattering. That, to me, is modern luxury. Four new permanent SHADES to give you complete tonal control with a seamless softness and refined light reflection, empowering precision behind the chair.”
— Kevin Murphy

The CODE: More than colour. Skincare for your hair.

A smart permanent hair colour, CODE is powered by skincare technology to deliver high-performing shades with a modern twist. Giving the stylist limitless possibilities, it includes KM.LAMELLAR technology to improve the delivery of dye for more precise and consistent results, so you can expect 100% COLOUR INTENSITY¹, 150% EVEN RESULTS², MORE SHINE³ AND REPAIR⁴.

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Tone plays a large role, but hair colour trends aren’t only about the shade. More often, hair needs to feel as great as it looks. Which is why beautiful colour begins with a shade, focuses on condition and continues with healthy-looking results. Sure, it needs to have the right reflect, but a great shade should feel like you.

In addition to the skincare-grade ingredients, the new BEIGE shades deliver on colour by redefining the classics with balanced and confident tones that create the trend-related edge you need to stay relevant without going too extreme.

And when it comes to redefining the classics this season, we’re predicting these colour trends will take over because they’re the perfect foundation to learn from and create something truly your own.

BAMBI BRUNETTE

Consider this the most coveted brunette of the season. While this shade reads brunette it brings enough brightness to look lit from within. Balancing depth and control, featuring beige blonde and beige brunette reflects it has you guessing whether it’s bronde or not. Trading contrast for soft, neutral dimension, it gives off a glow that allows light to move through the hair and really show off the silhouette.

VANILLA LATTE BLONDE

We love a creamy blonde and this evolution of the Butter Blonde trend has taken us into gorgeous territory. With vanilla and beige tones, it combines deliberate precision with a diffuse finish to create a tone that feels lived-in while also looking expertly clean at the same time. Similar to Bambi Brunette, it breathes light from within to cast an illuminated yet natural finish that’s as subtle as it is timeless.

The Shades:

Expanding on it’s portfolio, CODE is introducing four new shades to the system with a range from medium to platinum blonde with beige reflects.

  • 10.2 / 10B PLATINUM.BLONDE.BEIGE creates ultra-refined brightness with clean, controlled neutrality, keeping platinum luminous rather than flat.
  • 9.2 / 9B VERY.LIGHT.BLONDE.BEIGE delivers a creamy, light-diffusing finish that balances warmth and cool for timeless sophistication.
  • 8.2 / 8B LIGHT.BLONDE.BEIGE offers modern, wearable dimension, maintaining tonal harmony while enhancing natural depth and movement.
  • 7.2 / 7B MEDIUM.BLONDE.BEIGE provides soft, neutral structure, anchoring lighter work and creating seamless, believable transitions for brunettes and darker blondes.

Like your trusted lip shade or your go-to jumper—your colour can define you. And looking at hair colour from a broader perspective, natural, lived-in tones are consistently at the top of the charts. Which is why these BEIGE shades were developed—to give more permanent hair colour options in a variety of finishes that help define a more personal style.


¹Salon test. ²Instrumental test. ³26% increase in shine. Instrumental test. ⁴22% increase

FAQ

CODE BEIGE Shades are four new permanent shades that range from medium to platinum blonde with beige reflects. Warm and cool sit perfectly in tune, giving stylists complete tonal control and a luminous, modern finish.

CODE is a smart permanent colour powered by skincare technology, so it's more than colour. KM.LAMELLAR technology improves the delivery of dye for more precise, consistent results. That means 100% colour intensity¹, 150% even results², more shine³ and repair⁴.

It depends on the level you're working with. 10.2 / 10B PLATINUM.BLONDE.BEIGE gives refined, luminous brightness, while 9.2 / 9B VERY.LIGHT.BLONDE.BEIGE and 8.2 / 8B LIGHT.BLONDE.BEIGE add creamy, wearable dimension. 7.2 / 7B MEDIUM.BLONDE.BEIGE is the soft, neutral base for anchoring lighter work and creating seamless transitions for brunettes and darker blondes.