Bedhead, But Better

You spend about one third of your life sleeping—which is a lot of time for pillows to leave their mark. And while you may make the bed each morning, your hair can sometimes tell a different story. Some are looking for ways to fix or smooth away any sign of sleep, while others have quietly embraced it as its own aesthetic—undone, effortless, and just a little imperfect.

Whether you’re of the former or latter camp—there is an art to creating hair that looks like you “woke up like this”, and it’s giving rise to overnight hair treatments.

Bedhead has been making waves again recently as non-conformist styles take shape. There’s just something about a soft bend, a natural curl or a fluffy finish that gives any finished look a cool-girl finish. It’s messy and chic at the same time—effortlessly undone and still perfectly polished. We’ve been chasing this trend for years in hopes of pulling it off, and what we’ve all learned is that it’s less about bed and more about prep.

On freshly washed hair, texturising products like BEDROOM.HAIR or FRESH.HAIR are ideal. They create that floating feel to your strands, giving them the grit to stand up and be voluminous in all the right places. If you’re working with second-day styles, lean more into FRESH.HAIR with a touch of YOUNG.AGAIN DRY CONDITIONER for a style that’s messy-chic while also being refreshed and conditioned at the same time.

Pair these products with tousled looks that never appear too perfect — the odd curl or the wonky wave goes a long way to make it look like you didn’t put too much effort into your style—even though you did.

On the other hand, there’s a world where you can make bedhead work for you—and it comes in the form of an overnight hair treatment. Since we spend so much of our time sleeping, it only makes sense to have some of those passive hours pay off.

Don’t lose sleep over it—we’ll take the NIGHT.SHIFT.

Shifting the way you think about dozing off, NIGHT.SHIFT is the bedtime routine you didn’t know you needed. As much of a ritual for your strands as your senses, taking a moment to run an overnight serum through your hair is as calming as it is constructive.

A few pumps of this serum before bed gives your strands 12-hours of hydration for 2x stronger, softer and more manageable by morning. No extra steps or rinse required. So if you’re the type that likes to get up and go, adding this step to your nighttime routine will lead to smoother mornings, literally.