GIMME.GLOSS: GLOSS Just Got a Glow-Up

Going to the salon doesn’t always need to mean walking out with a completely new look. Sometimes, it’s the little changes—the extra shine, the fuller feel, the way your hair is suddenly easier to manage—that make you fall in love with it all over again. And other times, it’s simply about having a bit of fun.


That was the feeling behind our Paris GLOSS event, where stylists and creators came together to turn up the glow, have a good time and experience the gloss that gives back.

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Gimme Gloss

Gloss treatments, aka toners, were originally created to tone hair after the lightening process. It was done at the shampoo bowl without too much explanation as to why. But after decades of research, and a closer look at what the modern client is really asking for, glosses aren’t here just to tone—they’re here to treat too.

And that means that clients aren’t just asking for a specific tone, they’re looking for everything that comes along with the modern gloss—healthy hair by way of shine, thickness, and stronger stands—which is exactly what you get with GLOSS.

The Modern GLOSS Appointment

Appointments don’t take all day anymore, and colour changes aren’t as permanent as they used to be. With demi-permanent colours now on everyone’s radar, quick shifts with no commitment and no damage are the new standard. The modern GLOSS is more like a topcoat for your strands, and sometimes getting one with friends is more fun, just ask Selma Kaci aka @selmakacisebbagh
At our Paris event, hosted at the KEVIN.MURPHY Académie, we had a blast chatting colour and capturing creatives enjoying the glow life. Enjoying a GLOSS that was as unique as their own style, everyone walked away with a shiner, stronger, and thicker version of their hair that effortlessly matched their vibe.

Adding A Little Luxury to Your Strands

Alongside the obvious benefits of colour perfected, GLOSS delivers 1.9X more shine, and gives you 36% stronger and 37% thicker results with 100% restoration of your hair*—in just 20 minutes.

Glosses may have started as a step after lightening, but they have transformed into a luxury service for your strands that you can easily enjoy solo or with friends.

*On pre-lightened hair. Instrumental test.

FAQ

A hair gloss is a demi-permanent colour service that enhances tone while boosting shine, strength and thickness. GLOSS delivers visible results in just 20 minutes.*

No. While glosses began as toners for lightened hair, GLOSS can refresh colour, add shine and improve the look and feel of many hair types and shades.

A GLOSS service takes around 20 minutes, making it an easy salon upgrade for clients wanting healthier-looking, shinier hair without a major colour change.

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