DAY TO NIGHT.SHIFT: This Is Your New Routine

Just like your skin, taking care of your hair is a 24-7 job, 365 days a year. And if neglected, the damage can really start to show. Whether enhancing the health of your hair is on the top of your list or sitting on the back burner, we’re highlighting the perfect routine to take care of your hair from morning to night (and the following morning). And the best part is that it will give you effortlessly smoother, softer, more hydrated results with minimal effort.

Similar to skincare routines, the importance of choosing products for specific times of day are growing and NIGHT.SHIFT is at the forefront. A serum that delivers up to 12 hours of hydration while you sleep—this hydrating overnight serum replenishes with the power of Hyaluronic Acid and Kakadu Plum. What’s more, NIGHT.SHIFT is the perfect companion for YOUNG.AGAIN, making this duo a day to night dream—no rinse required.

Both serums that absorb effortlessly into the hair—YOUNG.AGAIN is the perfect daytime counterpart to NIGHT.SHIFT. Used together they both promote strength and 24 hours of revitalisation and hydration, and separately their efforts improve your hair whether styling or sleeping.

Best for use during the day, YOUNG.AGAIN is a treatment oil powered by Certified Organic Immortelle Oil — a key ingredient that repairs, protects and promotes resiliency and softness in your hair. This treatment oil contains heat protection up to 450°F / 230°C and is great to apply to either damp or dry hair before/after heat styling or air drying. Ideal to use daily, YOUNG.AGAIN protects against heat and stressors by strengthening hair up to 1.7x and adding 2.5x resistance to damage*. * Measured in compatibility with wet hair.

How To Use:

• Apply to damp, freshly washed hair before styling.
• Style as desired — blow-dry, iron, or air dry. Hair is protected up to 450°F / 230°C.
• Optionally apply again on dry hair once styled for a glossy finish or to control flyaways

Your new nighttime routine, NIGHT.SHIFT is your key to rising and shining—literally. This overnight serum works while you rest to deliver up to 12 hours of hydration for 2x stronger and 3x smoother, frizz-free hair.

NIGHT.SHIFT can be used in a variety of ways: 

• Before bed on damp/dry hair 
• Before styling to enhance hydration and manageability 
• To weightlessly rehydrate and refresh dry hair 
• To enhance natural texture when air-drying or diffuse drying  
• Mixed into any product routine to boost hydration and extend your style 
• As a finishing touch to add extra softness and shine 

But, most of all, NIGHT.SHIFT is the perfect addition to any bedtime routine. Working while you dream for more hydrated hair by morning.

How To Use: 

1. Before bed, apply to mid-lengths and ends of dry or damp hair. 
2. Leave in overnight, it works while you sleep. 
3. Wake to frizz-free hair with up to 12 hours of hydration for hair that’s up to 2x stronger, 3x smoother.

Optional daytime uses:

1. Use on dry hair during the day to rehydrate and refresh mids and ends. 
2. Before styling or air-drying, apply to enhance texture and add manageability. 
3. Mix with other styling products to boost hydration and extend your look.

Think of YOUNG.AGAIN like a great daily protector for strength, styling and a glossy finish while NIGHT.SHIFT is the ideal overnight hydrator for smoother, frizz-free results with a soft, natural feel.

The main difference between YOUNG.AGAIN and NIGHT.SHIFT is that YOUNG.AGAIN is a leave-in treatment oil, while NIGHT.SHIFT is a leave-in overnight serum. YOUNG.AGAIN works beautifully to protect, strengthen and rejuvenate the hair while NIGHT.SHIFT concentrates on deeply hydrating, smoothing and strengthening overnight to reduce frizz and improve manageability.

While both can be applied to damp and dry hair and neither need to be rinsed, YOUNG.AGAIN also offers heat protection while NIGHT.SHIFT continues to deliver up to 12 hours of hydration while you sleep. Both can be used on all hair types, and NIGHT.SHIFT is also ideally suited for thick or dry hair.