PERFORMANCE Feb 4, 2025

Valentine’s Day Hair Made Effortlessly Chic

After the holiday rush, the beginning of the year can hit quite a lull. If you’ve been skipping steps in your skincare, hitting snooze one too many times or indulging in the messy kind of bedhead. Luckily Valentine’s Day is the perfect reminder to start fresh with a routine that’s just for you. Finding new ways to fall in love with your hair this year, we’ve got a few ways to make your style feel effortlessly chic.

More Ways to Love Your Hair This Valentine’s Day

Fall In Love with a New Tone

You don’t need to spend hours in the salon to switch up your style. When it comes to colour, a refreshed tone is all you need to completely overhaul your look. This season as the trends lean toward being the best version of yourself — adding a COLOR.ME GLOSS is everything you need and more. 

The latest GLOSS colour family —  BEYOND BEIGE — offers up a fresh take on blonde. Add cool tones or a warm touch, with a variety of beige shades that casually cruise into the chocolate territory, they’re delivering cool girl hair in a matter of minutes. And the best part? COLOR.ME GLOSS is a colour and treatment in one. Formulated with KM.BOND2, Vitamin C and an Acidic pH, it creates 25% stronger hair* and 37% thicker hair.* *On pre-lightened hair.

Adore Your Confident Curls

Valentine’s Day is the perfect time to show your curls a whole lot of love with a product overhaul. By utilising a system that works with your curls not against them, you’ll notice more refined texture, less frizz and a healthier finish. Start by swapping out your Terry cloth towel for a microfiber one — this cuts down on friction that traditionally causes frizz. From here, swap out your go-to shampoo and conditioner formula for KILLER.CURLS WASH + RINSE — a targeted regimen that works to promote healthy curls with strength, nourishment and shine. Then, choose a styling product aimed at loving your curls just the way they are.

Choose from: 

Cherish Effortlessly Chic Texture

The finishing product to forsake all others for — from a smooth blow-dry to natural curls, adding a hint of texture with the help of BEDROOM.HAIR is the ideal way to add an effortlessly sexy-chic finish to any look. Whether you’re adding a spritz of this product on freshly styled hair or on second-day texture, there’s just something about this moment of self-care that adds a spring to your step and your style.

What you’ll love about it: 

While this product is a lightweight finishing spray, it also has the ability to add volume and texture to your finish. Helping to recreate the best parts about effortlessly sexy-chic bedroom hair, this spray is essential to enhancing a perfectly imperfect look that you (or someone you love) can still run your fingers through.

FAQ

Consider trying a COLOR.ME GLOSS treatment, particularly from the new BEYOND BEIGE collection. This offers a fresh take on blonde with various beige shades that can add cool or warm tones to your hair. It's a quick way to update your look and also acts as a treatment, creating stronger and thicker hair.

Start with KILLER.CURLS WASH and RINSE for nourishment and strength. Then, choose a styling product based on your curl type and desired finish:

  • KILLER.TWIRLS for air-drying
  • MOTION.LOTION for curl enhancement and thickness
  • KILLER.CURLS for heat protection and frizz control
  • KILLER.WAVES for wave definition
  • EASY.RIDER for texture definition and frizz protection

Use BEDROOM.HAIR as a finishing spray to add texture and volume to any hairstyle. It works well on both freshly styled hair and second-day looks, creating a perfectly imperfect, sexy-chic finish that's still touchable.

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