Imagine the halcyon days of summer, the scent of flowers in full bloom, the sound of bees humming around them, and the dappled light piercing the vines that surround a charming Italian villa. This is VELVET.FLORA. Our collection was inspired in part by The Roses of Heliogabalus, painted in 1888 by Anglo-Dutch artist Sir Lawrence Alma-Tadama, that depicts the young Roman Emperor Heliogabalus hosting a decadent banquet with guests immersed in drifts of petals.
It is here in our VELVET.FLORA fantasy that our MUSE, our enchanting hostess, invites you into her world of romance and glamour. See a kaleidoscope of colour, feel the cascading blooms and experience the sensation of being completely lost in beauty—a unique dream of your imagination. Drifts of flowers form a cushion that softens your sense of reality and allows you to feel swept away toward a sensorial future of hope, love and togetherness. As you look beyond the beauty that drew you in, you discover freedom of expression among a community of human beings mingling in perfect harmony.
VELVET.FLORA PHOTOSHOOT CREDITS
CREATIVE DIRECTION
KEVIN MURPHY
PHOTOGRAPHER
Luis Murphy
HAIR
Wade Blackford
Nathan Gorman
Xeneb Allen
James Nicholson
Lucus Dowling
COLOUR
Kate Reid
Lucus Dowling
DIGITAL MOTION
John O’Rourke
Reuben Gates
MAKEUP
Kenneth Higgins
Chelsea Burns
FASHION
Emily Ward
Olivia Foulds
EXTENSIONS
Showpony