RE.SET, RE.STYLE: Haircare That Starts At The Scalp

When it comes to your hairstyle, it’s not just about choosing a cut or learning how to style it. More and more, it’s about what you do for your hair in between—how you care for it day to day to support a healthy look and feel. Going beyond your shampoo schedule, it means choosing formulas that support scalp balance and styling products made with thoughtfully selected ingredients—this is where RE.SET, RE.STYLE steps in.

When it comes to creating a style, few people actually think about where things like shine, movement and volume stem from—it’s your scalp. The condition of your scalp plays an important role in everything from how your hair grows to how it styles each and every day. Therefore, taking care of your scalp is a step toward improving your style.

This doesn’t mean you have to completely overhaul your routine, but adding a few key products can help prep your scalp and strands, and deliver more freedom within your style.

Every day you’re exposed to environmental stress like mineral and product buildup that impacts not only how your hair styles, but how your scalp feels. By detoxing both your scalp and strands, you’ll notice your scalp not only feels better but your hair is easier to manage, strands feel softer and your style has more longevity so products work with you to enhance volume and define texture, instead of against you.

A set that consists of MAXI.WASH + FREE.HOLD to detox and deliver on style.

It’s the little daily habits like cleansing your hair of buildup and prepping your style that will impact how your hair behaves. By adding MAXI.WASH—a detox shampoo and FREE.HOLD— a medium-hold styling paste for more movement within your style, you’ll unlock lasting control and a healthy-looking finish.

A product duo like this shifts styling habits into healthy territory. By concentrating your efforts on clarifying your scalp and strands and then using a conditioning blend of essential oils, antioxidants and Carnauba Wax, hair is purified and nourished in one.

This two-step ritual creates more ease and movement for your style.

First, start with MAXI.WASH a clarifying shampoo that’s as gentle as it is effective. Designed to give you a revitalising reset, this shampoo works hard to remove product build-up and unwanted residue without stripping the hair of natural oils—so your scalp feels balanced and refreshed.

Then, once hair is free from everything weighing it down, continue the movement with FREE.HOLD—a styler that shapes and thickens the hair with an effortless appeal. The perfect complement to MAXI.WASH, FREE.HOLD is designed with nourishing ingredients that sets your style to enjoy all the benefits.