KEVIN.MURPHY Update

Starting this March, you’ll begin to see KEVIN.MURPHY available through SalonCentric stores and online, nationwide.

We want to be open and clear about what this means: this isn’t a shift in who we are, it’s a shift is how we serve.

As the professional landscape evolves, we’re adding SalonCentric as a retail partner. We also know change can raise questions, and that’s completely natural. Our intention is for this to be a seamless process, making it easier for more stylists to access our products.

However… there are rumors. We’ve heard them too. We have not sold this amazing brand and remain a privately held company. You’ll find answers to some of the most common questions below, but if you’d rather talk it through, hit us up. We’re always here for you. customerservice@kevinmurphy.com.au. We’re grateful for the community that built this brand, and we'll always be by your side.

With gratitude,

The KEVIN.MURPHY Team

FAQ

Our independent distributor relationships continue to be a key part of our growth strategy.

The beauty industry is evolving, and we need to meet salons and stylists where they shop. For many independent professionals, that includes brick-and-mortar professional stores. Through our partnership with SalonCentric, we’ve expanded our physical store presence nationwide, significantly increasing brand visibility and accessibility.

KEVIN.MURPHY’s presence at SalonCentric is focused on in-store retail and e-commerce channels.

Yes.

Yes. SalonCentric will report purchases on a quarterly basis, provided your salon has opted in on the ALL ACCESS rewards site and agreed to share sales data with KEVIN.MURPHY. A salon no longer has to purchase an intro to qualify for rewards, however the new purchase requirement is to purchase $6,000 to start earning rewards (at the lowest level).

The full CARE range and a selection of our COLOUR portfolio.

Pricing will vary among distributors. KEVIN.MURPHY does provide recommended pricing, but cannot control what distributors charge.

Yes! With this expansion, KEVIN.MURPHY will have access to 200+ Salon Centric store platforms nationwide, creating powerful new opportunities to connect, educate, and inspire. Our incredible KEY team will be leading education in these spaces, opening the door to expanded reach, deeper relationships, and continued growth for the brand and our stylist community.