FASHION. PERFORMANCE. ENVIRONMENT. From the beginning these values have defined us as a brand and continue to pave the way for innovation and creativity in the future. A part of everything we create, from images to products, they are a cornerstone of our identity. As we continue to evolve and push the boundaries of beauty, we’ve found new footing on familiar ground with our latest collections — POOLSIDE and BEACHCOMBER — echoing the idea that embracing an individual style is a look that flatters everyone
The 2023 KEVIN.MURPHY Inspiration Collections
We’ve all experienced season after season of “dressing down” to fit in. Now, as we emerge as new, refreshed versions of ourselves it's more important than ever to define our look. With glamorous, elegant blowouts, soft waves and bold, glossy color, this collection proves that style doesn’t need a special occasion.
The location — Australia's Mornington Peninsula — was a big part of the inspiration behind the scenes and the vibe of the finished image. It is an area known for encouraging and celebrating self-confidence and helped us define exactly what we wanted to convey. In this collection we highlight bold colours, bouncy hair and a return to dressing up for yourself.
Coming home — literally — BEACHCOMBER returns to iconic KEVIN.MURPHY alongside a brand new vision. Highlighting the “just stepped off the beach” vibe we’ve always been known for, the latest product innovations in both colour and care allowed us to create effortlessly textured waves and sun-kissed hues on diverse hair types with an elevated approach.
This collection was shot on Mount Martha Beach in Australia and revisits surf-inspired texture and tones in a raw new way.
“Every picture you see in a fashion magazine tells a story. But it’s not a story that you, as the reader, will ever see with your own eyes. It’s the story of the creative team, working to create a single throwaway moment. That’s the world of the session stylist and for me it’s a world full of inspiration and expression, where a single moment can inspire an idea that will translate into a product.” — Kevin Murphy
Directed by Kevin Murphy, his team included Nathan Gorman, Styling Design Director
Wade Blackford, Colour Design Director Kate Reid, Artistic Design Director James Nicholson and Style Masters Caroline Kells and Sarah Lund.