You’ve finally achieved the hair colour of your dreams — but now, how to get it to last? 

The second we leave the salon, our hair colour begins fading. You can’t see it at first, but over time, our daily routines impact the tone enough to make a big difference in the way hair colour looks weeks and months later. Gloss and conditioning treatments will help refresh your shade in the salon, but daily at-home care is essential to truly take care of your colour. 

What causes haircolour to fade?

Anytime you colour your hair, the strands undergo a chemical process. Colour is either absorbed into the cortex (permanent colour) or added to the cuticle layer (demi-permanent colour). How long your hair colour lasts will largely be determined by the type of dye applied to your hair, but other factors like the porosity of your hair, the tone and daily routine also have a big impact on the rate of fade.

How to Extend your Haircolour


To achieve lighter shades, the hair must first be bleached, which can sometimes create overly porous or damaged hair. This is why lighter colours like copper, platinum or soft pastel shades will appear faded or discoloured much quicker than richer, deeper shades. 

After the desired tone is achieved, a bond-building conditioning treatment like EVERLASTING.COLOUR TREATMENT should be added to the hair. This spray-on treatment doesn’t need to be rinsed and builds strength from within, boosting colour and shine while protecting against colour fade. This treatment can even be applied at home to extend the bond-building benefits between appointments. 

Grey Coverage

Those who are looking to cover greys normally book touch-up appointments every 4-6 weeks. At that time, the new growth is covered and blended into the rest of the hair. Over time, as hair grows, the colour on the mid-lengths to ends can appear faded due to UV exposure, heat damage and regular cleansing. To refresh the colour on the mid-lengths to ends, your stylist can apply GLOSS by COLOR.ME to refresh the global tone and enhance strands with bond-building technology for stronger, thicker, shiner hair

To keep hair looking its best from new growth to ends, swap your normal shampoo and conditioner for EVERLASTING.COLOUR WASH + RINSE. Sulphate-free and pH balanced, this duo gently cleanses and conditions the hair and helps to close the cuticle to protect colour and enhance shine.  

Natural Colour

You don’t need to dye your hair to think about protecting your colour. Over time, with exposure to the elements, heat styling or hard water, the cuticle layer of the hair becomes damaged and natural (a.k.a virgin hair) colour can appear dull and lacklustre. The best way to enhance natural hair colour at home is by investing in bond-building products to nourish, repair and hydrate the hair. EVERLASTING.COLOUR LEAVE-IN TREATMENT is a great way to balance the pH of hair after cleansing by building bonds and improving scalp health. Simply spritz on hair before air or blow-drying to improve your hair.

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