GIMME GLOSS: The Brunette Tones Giving a Major Glow-Up

No matter the change in weather or the latest trends seen on the runways, being the best version of yourself has never been more on trend. It’s a movement that carries through seasons to enhance your own sense of style. If you’re looking for a way to enhance your natural tone, refresh highlights or colour or simply add shine and strength—the latest CHOCOLATE DIMENSION GLOSS tones deliver.

Expanding on the GLOSS range with two new colour families, stylists can choose from CHOCOLATE GOLD (6.73 and 8.73) and CHOCOLATE MAHOGANY (5.75, 7.75 and 9.75).

What this means for clients? Consider it the best version of your colour. The new shades are perfect for adding a kiss of colour that leans honeyed and sunlit, or rich chocolate and warm with a subtle salmon finish. With their ability to balance and brighten natural depth, these tones add personality to your existing colour without taking away from the hues that define you.

Everyone wants to look and feel their best, but not everyone wants to spend hours in the salon. This is exactly why GLOSS is such a great compromise. It won’t alter your natural tone, it goes on quickly and only takes 20 minutes to develop. And as a demi-permanent colour it lasts up to 15-25 washes and as it grows out it fades beautifully so there’s no line of demarcation. 

How To Add It To Your Routine

Getting a blow-dry in the salon is one of life’s little luxuries. And while you might not make time for it on a normal basis, if you also want a GLOSS, you’ll find the time. From fringe trims to full hair cuts, adding a GLOSS to your appointment gives you an instant glow-up in no time. Plus, because it’s commitment-free, this little add-on is a great way to try out colour to see if it’s a good fit.

It could be the change in weather, over processing or excess heat styling—if your hair is feeling lackluster a GLOSS might be just the trick. With the ability to add strength, thickness and shine, it’s a perfect fit to rejuvenate damaged or stressed hair. Whether hair is damaged or stressed, add it to your root touch-up or stop in for the bond-building impact, it will instantly upgrade how your hair looks and feels.

From highlights to grey coverage, a GLOSS is a great option on the day of larger appointments and also in between. They can add a quick refresh for your tone while improving strength and shine so you leave the salon feeling as fresh a few weeks later as you do on day one. Trust us, the proof is in the shine.

Do you ever just need a minute for yourself? And do you also want that minute to count for something? Multi-task your self-care moments with a GLOSS that will enhance your tone and probably your mood too. Spending a few minutes in the salon getting pampered with a personalised treatment that also gives you something shiny to walk away with.

A GLOSS contains an acidic pH that won’t shift or lift the hair and helps smooth the cuticle for a healthy, shiny feel. Containing KM.BOND² technology, this plant protein complex helps build and repair internal bonds in the hair to restore elasticity, boost strength and thicken the hair from the inside out. Plus, with the added bonus of Vitamin C—an antioxidant known for its brightening results, this helps protect your colour and enhance shine for vibrance and radiance.

Gorgeous on natural tones, highlighted or coloured hair, with the ability to beautify grey hair instead of masking it, GLOSS is an ideal alternative for anyone hoping to go back to natural and grow out their grey hair.

So, at your next appointment, be sure to ask your stylist to GIMME GLOSS, for colour with strength and shine for your greatest glow-up yet.