By Benefit

Created by experts, curated for you — this is the best skincare for your hair. With targeted ingredients to address your every hair need, choose products by benefit that were lovingly formulated for your hair type, style goals, lifestyle and care habits. From protecting your blonde colour to styling curls or enhancing fine hair with volume, these products were made to perform.

Which Benefit To Choose

When it comes to hair care there are a few non negotiable like moisture, condition and shine — something packed into each one of these products. But when it comes to finding the right formula, you’ve got to pick your regimen by benefit for your individual hair type and needs.

How To Choose By Benefit

If you colour your hair, you’ll want to add a colour-specific formula to your product rotation to care for your tone and elongate your shade. You can choose BLONDE which includes pigmented formulas like purple shampoo and treatments to counteract unwanted brassy tones and reveal bright colour, or reach for EVERLASTING.COLOUR, which will repair the hair from the inside out with bond building and pH balancing formulas to elongate the life of your colour.

For those of you who are looking to add VOLUME to your style or enhance fine hair, there will be a specific set of products and practices you’ll want to abide by. Start with care by ensuring hair is free of buildup and is adequately nourished. Then, move onto styling — for which there are plenty of hair products designed to meet your every need from adding airy hold to thickening your strands and delivering weightless volume.

Looking to enhance your texture pattern? Choose from targeted shampoos that nourish and refine or dedicated curl definers for any finished style. With CURL products to enhance everything from waves to coils, this range has you covered.

No matter your hair type, at some point in time you will dabble with heat styling, which means you’ll need a product to PROTECT. So whether you’re diffusing curls or creating a smooth blow dry, this range has you covered.

There’s Something for Everyone

Come for the DETOX or stay for the REPAIR, whether you’re looking to improve your SCALP or HYDRATE your hair — here there’s a benefit for everyone’s hair.

FAQ

When choosing hair care products by benefit, consider your individual hair type, style goals, lifestyle, and care habits. Focus on non-negotiables like moisture, condition, and shine, and select products formulated to address specific needs such as colour care, volume enhancement, curl definition, heat protection, detox, repair, scalp improvement, and hydration.

For maintaining and enhancing blonde hair colour, you should use products from the BLONDE range, such as BLONDE.ANGEL.WASH and BLONDE.ANGEL conditioner. These include pigmented formulas like purple shampoo and treatments to counteract unwanted brassy tones and reveal bright colour.

If you need to protect your hair from heat styling, look for products specifically designed for heat protection. These will help safeguard your hair whether you're diffusing curls or creating a smooth blow dry, ensuring your hair remains healthy and protected from heat damage.