Kevin is awarded the ‘Australian Masters Award’ at the Australian Hair Fashion Awards for his outstanding contributions to the profile of Australian Hairdressing worldwide. The first KEVIN.MURPHY campaign is launched showcasing beach hair, performance and cementing the brand image.

HYDRATE-ME.WASH & RINSE are launched as our first WASH & RINSE in the portfolio. Heroing the antioxidant-rich Kakadu Plum, this iconic duo is still our best-selling WASH & RINSE today.

While shooting on a beach in Malaysia, a wave crashes on the set which gives Kevin the idea to mix eyeshadow with hair gel before scrunching the mixture into the model’s hair. This inspired our beloved HAIR.RESORT and cemented Kevin as the go-to creator of ‘beach hair.

KEVIN MURPHY LOVES COLOR.ME is rebranded COLOR.ME BY KEVIN.MURPHY and launched globally. As the first colour line for the brand, COLOR.ME BY KEVIN.MURPHY created an artful blend of science combined with naturally derived ingredients in an ammonia-free formula, providing salons with a holistic KEVIN.MURPHY experience.

Our FUTURE.LOVE Show is hosted in Prague and Las Vegas, bringing together thousands of hairdressers from around the world

The innovative EVERLASTING.COLOUR regimen, including our first treatment with bond-building technology, launches to go a step above our existing colour-safe regimens, bringing the KEVIN.MURPHY + COLOR.ME brands together to deliver a colour preserving, enhancing, and protecting line.

Consumer trends associating healthy hair with their overall health and wellbeing gave rise to low-commitment colour combined with care and strength solutions.

Welcome COLOR.ME GLOSS - uniquely designed as a colour and treatment in one. Luminous, demi-permanent colour goes beyond shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour.