Brunettes: This is How to Unlock Your Best Shade for Summer

So much can change when you alter your hair colour. It can refresh your entire look, transform your persona, and even create a healthy finish. As we enter the warmer months — ones that are usually dominated by an uptick in blonding — these shades are making a serious case for brunettes.

But with so many trends on the horizon with a variety of different names and finishes, it can be challenging to find the tone that suits. For the best results, understand the basics and know what you want (and what you don’t). Then, craft a plan forward with your stylist, because with the latest innovations out there, there are plenty of gorgeous new ways to express your best brunette.

Brunettes will always be able to waver between the warm, cool and neutral. However, coming into Summer 2024, there is a preference toward cool brunettes landing in mostly chocolate territory. Here, we’re detailing a few of our favourites — with a sun-kissed option too!

Cool brunette tones like Matte Chocolate are a great option to enjoy depth and dimension with your colour, without worrying about warmth. Because natural brunette hair colour already pulls warm, this colour — part of the Effortless Naturals collection — still gives a rich brunette finish but keeps your shade comfortably cool all summer long. To extend the life of any hair colour and build strength, resilience and bond-building protection, EVERLASTING.COLOUR TREATMENT + WASH + RINSE + LEAVE-IN are musts.

It’s hard to picture summer without the gorgeous sun, which is probably why everyone gravitates toward this tone. An ideal subtle brunette trend during the summer, being able to take the sunshine with you also works well as you make your way into fall. With the ability to customise placement, level, and dimension sun-kissed brunettes can be as bright and bold or subtle and soft as you want them to be. A degree of lightening + glossing will be needed to get the look, with regular GLOSS touchups and home colour care to keep it looking its best.

The thing about going brunette is that even if you want a deep tone, you’ll always benefit from adding a touch of light. It is what transforms your colour from just a shade into an actual look. That being said, there are times when you’ll want an iconic brown finish, like this Timeless Brunette. To achieve that you’ll want to rely on Matte Shades within Effortless Naturals to add tone, dimension, shine, and a balanced finish without the warmth.