This Season’s Self-Care Rituals for Healthier Hair
While some hair products truly stand the test of time, it’s our hair that changes—and so with it our routines need to adapt. What your hair needs in your 20s is different from what it needs in your 40’s. And while year to year it changes, season to season it also brings with it its own set of challenges. Because what your hair needs during winter is vastly different than what it needs when the end of summer rolls around. And on the topic of end of summer hair care, we’re answering all your questions about what self-care rituals to add to your routine for healthier hair this season.
An End of Summer Self-Care Routine
Crafting a solid hair care routine is a form of self-care. It requires you to take a pause, take a look at your strands and understand that even though you did your best to shield it from the summer sun, it still needs a few targeted treatments heading into fall. And as we get ready for the cozy season, what better way to kick it off than beginning a new ritual to reset your routine.
MASQUE MINDFULLY
Whether you’re on the hunt for the right hair masque or have one in the back of your beauty cabinet—now’s the time to add it to your routine. For bedtime results, apply your MASQUE after shampooing, but before conditioning. Yes, you heard that right. And, extra points if you take the time to really let it absorb.
Instead of racing through this step in the shower, next time you masque hop out of the shower and let it work its magic. Simply brush through damp strands with a TEXTURE.COMB or paddle brush, apply YOUNG.AGAIN.MASQUE, ANGEL.MASQUE or HYDRATE-ME.MASQUE and then clip your hair up and give yourself the time to read a magazine (not just the headlines), tuck into a good book alongside a tea, or scratch a Netflix episode of the list. This time is not only great for your hair, but it allows you to really soak in the benefits of this hair ritual as self-care.
REPAIR TO THE RESCUE
You know the feeling, your ends are hopelessly dry and they’ve got that sticky feel to them. You’ve swapped heat styling for air-drying because you’re worried your ends will snap at any moment. You probably should have scheduled a trim weeks ago but your length is just right and you’re hoping to hold out a little longer between appointments. It’s the typical end of summer state of your hair and this is exactly where the REPAIR range steps in.
Designed for dry, brittle hair in need of a serious helping hand—REPAIR consists of REPAIR.ME.WASH, REPAIR.ME.RINSE, RE.STORE and LEAVE-IN.REPAIR. The ideal end of summer add-on, together this system will nourish your hair back to life and give it that smooth, silky feel again.
Swap your go-to shampoo and conditioner for the WASH and RINSE and then add RE.STORE cleansing treatment to your routine every 3rd wash day. Packed with superfood proteins, fruit enzymes and amino acids, it enhances strength and elasticity while offering a conditioning cleanse. Finally, work LEAVE-IN.REPAIR into your routine at every chance. This leave-in is essential for damaged hair and with a weightless finish it’s ideal for all hair types to restore and repair where you need it most.
ASPIRE TO EVERLASTING.COLOUR
The only thing that fades as quickly as the summer sun is usually your hair colour. Exposure to UV rays, salty seas and chlorinated water can take a serious toll on your strands. So in addition to scheduling a GLOSS appointment to refresh your tone, be sure to add a targeted selection of products dedicated to elongating your colour and refreshing the state of your strands.
Choose from EVERLASTING.COLOUR WASH, RINSE, LEAVE-IN and TREATMENT to enhance vibrancy, condition and shine while maintaining your colour-treated hair. While the WASH and RINSE should be staples for anyone who colours their hair, the LEAVE-IN and TREATMENT are two products that really take colour care to the next level. With a lightweight feel, but luxurious finish the EVERLASTING.COLOUR LEAVE-IN transforms hair from the inside out to protect from outside stressors while also hydrating and repairing. Going one step further the concentrated EVERLASTING.COLOUR TREATMENT is a targeted bond-building treatment that nourishes, restores and enhances shine and vibrancy while cutting down on colour fade. Plus, without the need to rinse, this treatment shot is easy to add to any routine at any time.
Start Fall Off on the Right Foot
If your hair is hurting at the moment, it sounds like you had a fun summer. But, don’t let your hair suffer. These end-of-summer rituals aren’t just great for your hair, they remind you to slow down and take a few minutes for yourself without rushing.
FAQ
Use REPAIR.ME.WASH, RINSE, RE.STORE, and LEAVE-IN.REPAIR to restore strength, softness and prevent breakage from UV and heat exposure.
Apply your masque between shampoo and conditioner, then leave it in while relaxing. Try HYDRATE-ME.MASQUE or YOUNG.AGAIN.MASQUE weekly.
Use EVERLASTING.COLOUR WASH, RINSE, and TREATMENT to lock in tone, build bonds, and maintain shine and vibrancy.