EMBRACE ELEGANT MINIMALISM
INTRODUCING EFFORTLESS NATURALS, a new collection from COLOR.ME to revolutionise the perception of natural beauty, forging a new style framework that embodies minimalism, flawlessness and authentic allure.
Six innovative SHADES to redefine the concept of natural aesthetics balancing warmth and transforming your colour palette.
Two MATTE, two ASH.VIOLET and two VIOLET SHADES with the perfect reflect combination to effortlessly neutralise inherent hair brassiness and achieve captivating, minimalistic naturals on all depths.
explore effortless naturals
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw42ab3911/01.2024/COLOR.ME_EFFORTLESS NATURALS_07_RGB_LOWRES_P.jpg)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwe857f6ec/02.2024 CM effortless naturals/SHADES_light brown and blonde matte.png)
NEW SHADE FAMILY
.9 MATTE
Two shades with balanced green reflect to counteract red hair tones. Perfect for creating exceptional brunettes.
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw9b5e1d24/01.2024/COLOR.ME_EFFORTLESS NATURALS_10_RGB_LOWRES_P.jpg)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw5bf46a2f/02.2024 CM effortless naturals/SHADES_platinum ash.png)
NEW SHADE FAMILY
.18 ASH.VIOLET
Two shades with perfect blue/violet reflect to balance copper or orange/yellow hair tones. Best for achieving timeless blondes.
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwa90204e2/01.2024/COLOR.ME_EFFORTLESS NATURALS_08_RGB_LOWRES_P.jpg)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw6b2ccf1b/02.2024 CM effortless naturals/SHADES_platinum violet.png)
NEW SHADE FAMILY
.8 VIOLET
New shades that grow the violet family two new shades with an elegant violet reflect to neutralise yellow hair tones. Perfect for creating flawless light blondes.
EFFORTLESS NATURALS IN THE SALON
EFFORTLESS NATURALS IN ACTION
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw30340648/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_MATTE_01_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw4838fb9f/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_MATTE_01_AFTER.jpg?sw=1440&q=100)
AFTER
MATTE
FORMULA 1
5.9 + 7.9 CREAM.ACTIVATOR 40 VOL (12%)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw0dbf0764/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_01_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwac331554/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_01_AFTER.jpg?sw=1440&q=100)
AFTER
ASH.VIOLET
FORMULA 2
COLOR.ME NEW GROWTH SHADOW 9.0 + 10.8 + CREAM.ACTIVATOR 10 VOL (3%)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwa4891718/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_02_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwad4dc595/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_02_AFTER.jpg?sw=1440&q=100)
AFTER
ASH.VIOLET
FORMULA 3
COLOR.ME 10.18 + CREAM.ACTIVATOR 3,5 VOL (1%)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw5fda0d7f/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_VIOLET_01_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwdfb327e7/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_VIOLET_01_AFTER.jpg?sw=1440&q=100)
AFTER
VIOLET
FORMULA 4
COLOR.ME 10.8 + CREAM.ACTIVATOR 3.5 VOL (1%)
EFFORTLESS NATURALS IN ACTION
MATTE
FORMULA 1
5.9 + 7.9 CREAM.ACTIVATOR 40 VOL (12%)
ASH.VIOLET
FORMULA 2
COLOR.ME NEW GROWTH SHADOW 9.0 + 10.8 + CREAM.ACTIVATOR 10 VOL (3%)
ASH.VIOLET
FORMULA 3
COLOR.ME 10.18 + CREAM.ACTIVATOR 3,5 VOL (1%)
VIOLET
FORMULA 4
COLOR.ME 10.8 + CREAM.ACTIVATOR 3.5 VOL (1%)
The Choices We Make
EMBRACE ELEGANT MINIMALISM WITH PRODUCTS YOU CAN FEEL GOOD ABOUT
- Ammonia-free shades
- Naturally derived ingredients
- 100% recyclable outer packaging
EMBRACE ELEGANT MINIMALISM WITH PRODUCTS YOU CAN FEEL GOOD ABOUT
- Ammonia-free shades
- Naturally derived ingredients
- 100% recyclable outer packaging
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw75382599/02.2024 CM effortless naturals/1x1_COLOR.ME_EFFORTLESS NATURALS_06_CMYK_LOWRES_P.png)
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