Some do it with style, others with grace — whatever is on your agenda this season, we’re offering up a few movements to keep on your radar this year that are anything but mainstream. Inching closer to the best version of yourself, these trends are all about the small details you can enhance in your style to spark some major change.
Inspiration to Personalise Your Look in 2025
Fringe Is All About Framing the Face
From curtain bangs — which will probably never go out of style — to long fringe and piecey texture, in 2025 personalising your cut is a major priority. This is exactly why we’re seeing a return to fringe. A great fringe has the ability to complement your face shape and add detail to any cut. The key is to find a frame that works perfectly for your face and hair type.
If you’ll be wearing your natural texture, find a length that doesn’t need to be styled everyday. Or if you want a bold bang to go with your blunt bob, make sure you also invest in the right styling products to recreate this finish at home — namely a great heat protectant [HEATED.DEFENSE] and a strong hold finishing spray [SESSION.SPRAY].
Shapes Are Going Shorter
Similar to the curtain bang, a new version of the bob becomes popular each season. And this year, the bob is getting its own trim with a new, shorter version. Aiming to land just along or above the jawline, the new bob is shorter than ever and looks dazzling paired with a high shine finish. Flip the ends out or under, but keep your silhouette close with a sleek style.
Heat styling is often required with a tailored cut as short as this, so be sure to prep your hair with BLOW.DRY WASH + RINSE and follow with HEATED.DEFENSE + EVER.SMOOTH to protect your hair against heat damage and deliver an expertly smooth result.
Blondes Are Embracing BEIGE
During the colder months, blondes usually take an icy turn, but this season has proven that there are different days ahead. Entering a new territory, blondes are embracing a BEIGE finish to give off a wheat, lived-in finish that can border on either warm or cool. But this cool is a much more dimensional cool that seasons past. And with customisable options, this colour can strike a balance anywhere on the spectrum of warm to cool to meet every blonde’s needs. Catch a glimpse of the best BEYOND BEIGE Blondes here.
FAQ
Face-framing fringes and shorter bobs lead 2025. These cuts focus on personalisation and polish, paired with HEATED.DEFENSE and SESSION.SPRAY for long-lasting style.
Start with BLOW.DRY WASH and RINSE, prep with HEATED.DEFENSE, then smooth with EVER.SMOOTH for shine, control and heat protection.
Beige blonde offers softer dimension with balanced warm and cool tones. BEYOND BEIGE delivers a lived-in, luminous finish that’s easy to customise.