The Choices We Make

THE CHOICES WE MAKE is our commitment to affecting positive change on people and planet. At KEVIN.MURPHY, we care about the environment and are striving to improve our impact. Creating products with a conscience that are both kind to our hair and the environment has been our guiding principle from the very beginning. 

Our formulas are crafted with both natural and innovative scientific ingredients. We take care when sourcing raw ingredients and are always looking for ways to reduce our environmental footprint throughout this process. Our packaging is recyclable wherever possible, and our iconic square bottles aren’t just uniquely designed for looks—they actually hold more product, use less plastic, and save resources by being more efficient to pack and ship.

Giving back is at the heart of our brand, and we are dedicated to supporting social and environmental causes through the support of our distributors, salon network, and customers.

The Environment


Learn about our commitment to the environment through our eco-focused initiatives.

Philanthropy and the Heart of KM


Discover our dedication to funding charitable causes focused on human and environmental issues.

ECOHEADS


Salons: reduce water usage at the backbar by up to 65%. Click below to learn how

KEVIN.MURPHY Company Policy on Animal Testing


At KEVIN.MURPHY we are committed to developing high performance quality products in compliance with current regulations. In EU animal testing on finished cosmetic products and their ingredients are prohibited also when performed outside the EU. 

During development the newest scientific knowledge and carefully chosen ingredients are combined with thorough testing by professional hairdressers and result in products which are safe for their intended use. 

Therefore KEVIN.MURPHY products and the ingredients used are not subjected to animal testing and never will be on our behalf.

It is important to note that some raw materials may have been tested on animals also for other industries like pharmaceuticals, however KEVIN.MURPHY does not and will not ever need animal testing to be done to evaluate the safety of our products.