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      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

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      Ring In The New Year with an OverNIGHT.SHIFT

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      Classic Glamour Reimagined for Today
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    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
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    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
      Next
    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
      Next
    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
      Next
    • Check Out the Latest Blogs

      Explore the Blog
      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
      null

      Ring In The New Year with an OverNIGHT.SHIFT

      Effortless Hair Care Starts Overnight
      null

      SCREEN.SIREN: Get the Look

      Classic Glamour Reimagined for Today
      null

      Sleek and Straight Hair

      The Ultimate Sleek Hair Routine
      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
      Previous
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The Self-Care Rituals You'll Want to Keep

There’s a big shift around the beginning of the year—to change habits and start new, refreshed routines. And while we all have the best intentions, it’s around now that we start to feel the sparkle fade on that momentum. So instead of talking about unrealistic expectations, we’re here to highlight some of the best self-care rituals that you’ll actually want to keep this year.

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Take Pauses

It’s the little mindful moments throughout the day that can really change your energy for the better. For some it’s a cup of tea, for skincare lovers, it’s practising gua sha, and for anyone who wants to upgrade their haircare routine—consider taking a moment to add a little shine and repair with a spritz of SHIMMER.SHINE.

This repairing mist is lightweight enough to be applied to either damp or dry hair and effective enough to enhance your look, whether heat-styled or air-dried. Beyond its light reflective technology, SHIMMER.SHINE is packed with vitamins and extracts to ensure your hair shines from the inside out. Use it as a finishing mist for extra shimmer or as a refreshing spray to define your look—either way, it’s a welcomed moment that allows you to take pause and treat your hair from the inside out.

Practice the Art of Zhuzhing

From breaking up curls to adding volume at the scalp—you know that moment when you look in the mirror, and you just need a little oomph. Similar to the way you might reapply your lipstick, Zhuzhing (or tousling) your hair gives you the lift you need to feel refreshed—and all you need is a moment and the right products.

Whether you’re refreshing your style at-home or on the go, be sure to prep your finished look with DOO.OVER. This refreshing spray adds texture and hold in all the right ways so you can tousle at home or max out on it’s benefits while you’re out. Simply spray DOO.OVER on your finished style, any finish—smooth, waves, curls—will do. Then, insert your fingers around the new growth and give your hair a tousle. If you want extra oomph—add DOO.OVER to your mid-lengths and use your fingers to separate your strands and then lift the hair toward the crown for a perfectly zhuzhed finish.

Update Your 24/7 Care

The way we look at care has drastically changed over the past few seasons. Instead of seeing it as a daytime ritual, we’ve actually figured out that the power of your haircare lies in looking at it as a 24-hour cycle. Many of us are worried about not having enough hours in the day to do it all, but that’s because we weren’t using all our hours to our benefit.

Most products are meant to be applied at a specific time, for example: shampoo in the shower, heat protectants once before styling. But, then comes an array of products that were meant to be reapplied for the best style and care results. Meet the trio we’re talking about: YOUNG.AGAIN, NIGHT.SHIFT and SHIMMER.SHINE. This magical bundle of products takes you from AM to PM and back again with added moisture, protection, strength and shine. Because your haircare should be all hours, always on.

Starting with your AM routine, apply YOUNG.AGAIN to damp strands before styling. This rejuvenating serum is ideal to prep hair for heat styling and replenish moisture. Then, before bed—let us take the NIGHT.SHIFT with an overnight serum that delivers 12-hours of hydration* and 2x stronger hair by morning—no rinse required. If you want an added refresh throughout the day, refresh your look with a spritz of repairing SHIMMER.SHINE—for a complete care routine that delivers a complete finished look.

Prioritising self-care rituals you’ll actually want to keep this season makes the great hair moments last a little longer and gives you some time for yourself.

FAQ

Use SHIMMER.SHINE on damp or dry hair for lightweight shine and repair. Its vitamin-rich formula enhances reflection while keeping your style soft and touchable.

Spray DOO.OVER onto your finished look, then tousle at the roots for lift. Add to mid-lengths for texture and separation with flexible hold.

Start with YOUNG.AGAIN before styling, apply NIGHT.SHIFT before bed for overnight hydration, and refresh with SHIMMER.SHINE for shine anytime.

Shop the Products

Enhances Shine
SHIMMER.SHINE
100ml
Enhances Shine Soft Hold
DOO.OVER
250ml
New Arrival
Adds Shine Hydrating
NIGHT.SHIFT
Anti-Aging Enhances Shine
YOUNG.AGAIN
100ml
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