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      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

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Beige Is the New Blonde & Will Be Everywhere in 2025

BLONDE.ANGEL.WASH
BLONDE.ANGEL.WASH BLONDE.ANGEL.WASH
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BLONDE.ANGEL BLONDE.ANGEL
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With the ability to waver between warm and cool, BEIGE BLONDE is flattering on everyone.

Choosing a hair colour is no easy feat. And with new hair colour trends entering your feed at lightening speed — it can be dizzying to keep up with the shades that are right for you.

But, our latest shade reveal delivers a blonde tone proving to be its very own version of “Goldilocks.”

Meet: BEIGE BLONDE

Looking for warmth? No problem. Leaning towards cool? BEYOND BEIGE can do that too. The latest GLOSS tone puts subtle sophistication back into the world of beige with a palette that is starting its very own trend — high maintenance results with a low-maintenance routine.

      Why Beige Is The New Blonde

      Blonde hair colour trends are constantly evolving. And with the ability to custom mix colours and test out new techniques, the options are nearly endless. However, blonde tones are best when customised for your personal tone. From eye colour to skin tone and natural base levels — all this contributes to creating your best blonde yet. And if you’re looking to take your blonde to the next level, BEIGE should be in the mix.

      Low-Maintenance Trends Aren’t Going Anywhere

      You want colour that makes a statement — but you want that statement to be subtle. Similar to undone hairstyles or barely-there makeup trends, you want to look your best, but without looking like you tried too hard. From looking the part to having a more agreeable appointment schedule, low-maintenance colour transforms your hair colour alongside your lifestyle, which is exactly why one version or another is on the top of every style roundup.

      Why GLOSS?

      Getting the perfect colour is only one part of the equation. Ensuring your hair is healthy is the other — because we’ve all given up on colours that don’t promise both. As a demi-permanent colour, GLOSS allows you to create your desired shade while also improving the finish of your hair.

      Interested in how colour can improve your hair? For the ingredient-savvy, GLOSS uses KM.BOND2 and Vitamin C to enhance strength and improve the integrity of your strands from the inside out. What this means is that with use, your hair will see results that deliver 25% stronger hair* and 37% thicker hair.* Making GLOSS a treatment for your strands and the key to balanced hair colour. *On pre-lightened hair.

      The Best Products for BEYOND BEIGE Blonde

      For those that walk on the cooler side. A colour-enhancing shampoo and treatment like BLONDE.ANGEL.WASH + BLONDE.ANGEL will help keep brassiness away between appointments.

      To extend the vibrancy and longevity of any shade — EVERLASTING.COLOUR TREATMENT, WASH, RINSE and LEAVE-IN are essentials. Not only does this system elongate colour between appointments, it also features the same KM.BOND2 technology that helps rebuild hair that’s looking for renewed strength, resilience and added shine over time.

      FAQ

      Beige blonde balances warm and cool tones, creating a neutral finish that flatters all skin tones and grows out softly with less visible regrowth.

      Yes. Beige blonde fades evenly and subtly. Using BLONDE.ANGEL.WASH and BLONDE.ANGEL helps maintain tone between appointments with minimal upkeep.

      Absolutely. GLOSS uses KM.BOND2 and Vitamin C to strengthen hair, improve thickness, and boost shine while enhancing colour on pre-lightened hair.

      Shop for Your BLONDE

      BLONDE.ANGEL.WASH BLONDE.ANGEL EVERLASTING.COLOUR WASH EVERLASTING.COLOUR RINSE EVERLASTING.COLOUR TREATMENT HOME KIT (3 PACK) EVERLASTING.COLOUR LEAVE-IN
      BLONDE.ANGEL.WASH
      BLONDE.ANGEL
      EVERLASTING.COLOUR WASH
      EVERLASTING.COLOUR RINSE
      EVERLASTING.COLOUR TREATMENT HOME KIT (3 PACK)
      EVERLASTING.COLOUR LEAVE-IN
      BLONDE.ANGEL.WASH
      250ml
      Make every moment a bombshell moment, and banish brassy tones with BLONDE.ANGEL.WASH. Our Lavender-infused, colour-enhancing shampoo takes on all tones - from creamy to platinum, and with the help of added optical brighteners rescues dull colour - taking it from drab back to fab.
      Benefits
      Enhances Shine Hydrating
      Regimen
      BLONDE
      BLONDE.ANGEL
      250ml
      Set just the right tone, and work to restore optimum condition and lustre to brassy, blonde tones. BLONDE.ANGEL conditions and moisturises bleached, highlighted and grey hair, putting the bounce back into your blonde, while repairing any brassy or yellow tones.
      Benefits
      Enhances Shine Hydrating
      Regimen
      BLONDE
      EVERLASTING.COLOUR WASH
      250ml
      Colour protect shampoo with pH sealing technology A sulphate-free pH balanced shampoo gently cleanses and closes the cuticle for a shine that helps to lock colour in while protecting hair strands from hard water mineral accumulation to guarantee brilliance.
      Benefits
      Adds Shine Colour Locking
      Regimen
      EVERLASTING.COLOUR
      EVERLASTING.COLOUR RINSE
      250ml
      Colour protect conditioner with pH sealing technology. A colour-locking conditioner forms a protective layer to guard against colour loss and environmental stressors, while pH balancers help create shine and improve hair’s condition, softness, and hydration while reducing damage and never weighing down the hair.
      Benefits
      Adds Shine Colour Locking
      Regimen
      EVERLASTING.COLOUR
      EVERLASTING.COLOUR TREATMENT HOME KIT (3 PACK)
      12ml
      A bond-building treatment to nourish and restore hair. A shot of treatment that protects against colour fading and enhances shine, vibrancy and radiance by building strength from within to boost colour protection and resilience.
      Benefits
      Adds Shine Colour Locking
      Regimen
      EVERLASTING.COLOUR
      EVERLASTING.COLOUR LEAVE-IN
      150ml
      Bond-building colour protective treatment. Lightweight leave-in spray treats hair from the inside, strengthening hairs resistance for improved, more robust and healthier hair. Preserves colour vibrancy and protects hair from environmental stressors while nourishing, hydrating and repairing.
      Benefits
      Adds Shine Colour Locking
      Regimen
      EVERLASTING.COLOUR
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      BLONDE.ANGEL.WASH
      BLONDE.ANGEL
      EVERLASTING.COLOUR WASH
      EVERLASTING.COLOUR RINSE
      EVERLASTING.COLOUR TREATMENT HOME KIT (3 PACK)
      EVERLASTING.COLOUR LEAVE-IN
      We acknowledge all Traditional Custodians of the lands, seas & waterways throughout Australia, and pay our respects to Elders past, present and emerging.
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