PERFORMANCE
Sep 2, 2022
A New Way To Colour – Introducing COLOR.ME GLOSS!
Are you ready for the biggest colour launch since COLOR.ME? Introducing COLOR.ME GLOSS — a new range with cutting edge technology plus performance offering services that have never been possible before. Our luminous demi-permanent, liquid acidic colour is uniquely designed as a colour and treatment in one.
COLOR.ME GLOSS creates shine, reconstructs strands, and deeply moisturises the hair for incredible strength that increases every time you colour.
HOW TO USE COLOR.ME GLOSS IN THE SALON
You can create luminous, even colour results with an acidic formula that ensures no cuticle swelling and no shift of natural melanin. This means that it contracts the hair shaft for shinier, healthier hair. With the ability to be used on all hair types COLOR.ME GLOSS allows you to offer a new all-in-one colour and repair treatment service.
WHAT DOES IT MEAN FOR YOUR CLIENT?
As a multi-functional service, COLOR.ME GLOSS will colour and treat your hair, providing nourished, strengthened, and repaired hair fibres for thicker, healthier hair. It also improves vitality and provides intensive moisture to restore hair. The result? Beautiful, luminous hair colour with improved health that looks softer, and shinier!
WHY IS THE TECHNOLOGY SO ADVANCED?
KM.BOND2 is the new technology that is featured and present in all COLOR.ME GLOSS SHADES + CLEAR. This acts on the hair’s interior and exterior to replenish and reinforce the structural bond in the cortex. These additional bonds give the hair a filling effect that ensures 37% THICKER and 25% STRONGER hair.
KM.BOND2 is an advanced plant-origin protein complex that creates new hair bonds inside the hair cortex and cuticle layer. The plant-based protein complex features amino acids, peptides, and a hybrid copolymer. It is produced using protein-rich superfoods, including rice, lentil, soy, and quinoa. The proteins from these superfoods are hydrolysed to create smaller molecules that can penetrate the hair fibre and impart repairing benefits.
This allows COLOR.ME GLOSS to colour the hair while providing a gradual strengthening and thickening effect.
WHAT MAKES THIS FORMULA SO UNIQUE?
In addition to the KM.BOND2 technology, COLOR.ME GLOSS is Ammonia, PPD, and MEA free and has naturally-derived ingredients and high purity colouring molecules. The ingredients include Panthenol, Propanediol for deep hydration to keep the hair moisturised, and Omega 3,6 and 9 for enhanced hair softness and shine. We also include Vitamin C, a natural antioxidant that helps protect and maintain colour purity. Obtained from sorbitol, a natural sugar source, this form of Vitamin C ensures maximum vibrancy for pure, bright colour results.
HOW MANY PRODUCTS ARE IN THE RANGE?
- The line includes 30 SHADES + 1 CLEAR. It is mixed with a luxurious GEL.ACTIVATOR and features a no-run or drip formula, meaning it stays where you place it.
- CLEAR is ideal to use as a bond treatment for clients who want to add strength, nourishment, softness, and shine without adding colour pigments. CLEAR can also be used to pastelise SHADES.
- COLOR.ME GLOSS SHADES can be used to deposit, create tone-on-tone reflects, refine, colour correct, or to repair and strengthen.
- The line has a low fragrance level for a more pleasant colour experience.
Want to see more? Check out the before and after with Kevin Murphy & Kate Reid!
To find out more about COLOR.ME GLOSS, contact your local distributor. Additionally, listen to our latest podcast on Conversations with Kevin!
Are you following @kevin.murphy.education on Instagram for all your professional KEVIN.MURPHY tips and tricks?
