PERFORMANCE, RECENT
Jan 14, 2025
Start 2025 With A Brand New Hair Care Routine
Whether you’re having a slow start to the season or hitting the ground [literally] running after the ball drops, there are a few ways to start 2025 off on a high note no matter what your maintenance preference is — high, low, or neutral. From adding a new formula to reorganising your order of application, these hair care routines are giving off chic this season.
Tips To Start a Healthy Hair Care Routine in 2025
When You Love a Low-Maintenance Routine
We all love a low-key routine now and again, but for some this is the only way of life. From stretching the time between washes to finding formulas that extend your style, spending less time on your hair works best by investing in quality products for your hair. This is because, when hair is healthy, it’s happy. It needs less to refine your curls or get a smooth blow-dry. If you’re focusing on fewer, better products this year — this routine is for you.
- To create a haircare collection that reinforces your routine, you’ll need to stock your cabinet with the following.
- MAXI.WASH detox shampoo — to refresh your foundation now and again.
- A shampoo and conditioner set that’s tailored to your hair type and styling preferences. Meet Your Match here.
- FRESH.HAIR dry shampoo + YOUNG.AGAIN DRY CONDITIONER to cut down on wash days and add conditioner in-between.
- HEATED.DEFENSE heat protectant, because no matter what your finished style if heat is involved, you’ll need to protect your strands at all costs.
There’s No Shame in Being High-Maintenance
Treating yourself to a little extra indulgence this season? It looks good on you — and it feels great too. Whether your idea of hair care consists of weekly treatments or spending extra time on your finished style — there are plenty of ways to dial up the self-care routine to focus on your haircare. Add on to any routine with a few of these indulgences.
Choose a MASQUE that’s tailored to your hair type and gives you a reason to spend more minutes in the bath.
Invest in a SCALP care routine to redefine your style and place importance on healthy hair from scalp to ends.
If your social schedule is increasingly packed, never leave home without a travel-size FRESH.HAIR. Because, you never know when you need a refresh.
Add SHIMMER.SHINE to your finishing routine. Similar to a top coat for your mani or a lipgloss atop your lipstick, SHIMMER.SHINE adds a glowing touch that makes your hair look as great as it will feel.
The One Hit Wonders
Maybe you already have a dedicated routine and are just looking for a pick-me-up — if you’re only looking for a single product to add to your hair routine in the new year, consider these your new favourites.
- STAYING.ALIVE — With the ability to work on a range of hair types for a variety of reasons, you’ll love this leave-in for its weightless finish and ability to do some seriously heavy lifting. Rebuilding dry or damaged hair this miracle worker also detangles and improves elasticity while fighting frizz for a smooth finish. It’s a small step in your routine that will have big rewards.
- HEATED.DEFENSE — This year, never apply heat to your hair without a heat protectant. Damage from heat can fade colour fast and cause excess damage and split ends, so anytime you heat style, protect your strands first. This leave-in is a treatment and styler in one all bottled up in an invisible foam formula. It’s an invisible layer that will safeguard your strands, but you’ll barely even notice it’s there!
- YOUNG.AGAIN — Leave-in treatment oils are such great products for so many reasons. In addition to adding shine and condition, YOUNG.AGAIN also turns back the hands of time to deliver rejuvenated strands. So if you’re looking to start off the new year with a refreshed feel, add this treatment oil to your regimen.
FAQ
Build a simple routine with key products that extend time between washes and protect your hair. Essential items include MAXI.WASH detox shampoo, a tailored shampoo and conditioner set, FRESH.HAIR dry shampoo, YOUNG.AGAIN DRY CONDITIONER, and HEATED.DEFENSE heat protectant.
For a high-maintenance routine, consider adding a hair masque tailored to your hair type (like ANGEL.MASQUE or HYDRATE-ME.MASQUE), invest in a SCALP.SPA WASH for scalp care, and use SHIMMER.SHINE for a finishing touch of shine.
Three standout one-hit wonders include:
STAYING.ALIVE: A weightless leave-in that rebuilds damaged hair and fights frizz
HEATED.DEFENSE: An invisible heat protectant that prevents damage
YOUNG.AGAIN: A treatment oil that rejuvenates and adds shine to your strands.
