Congratulations to the 2024 ICON Award Winner — Deanna Everson
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We’ve met them, followed them, and have been enamored by them. There’s always one person or team or people that go above and beyond their career path to make a change. And at KEVIN.MURPHY, we call them our ICONs. Every two years, we choose to celebrate stylists’ excelling in the industry — whether they are improving the environment, people’s lives, or the community around them — with the ICON Award.
The 2024 ICON Award Winner
This year, KEVIN.MURPHY is proud to announce Deanna Everson of Ginger & Maude salons in Portland, Oregon as the 2024 ICON Winner.
Among 10 other finalists, the jury and the KEVIN.MURPHY team chose Deanna Everson and her Ginger & Maude salons for consistently driving meaningful impact through inclusive initiatives and a ‘community first’ mindset with their employees and clients.
''I have a desire to make sure everybody feels genuinely welcomed in my salon,” says Deanna Everson. At the salon, gender-free haircuts and anxiety-reducing appointments are just some of the ways that these purpose-driven salons create positive change. In addition to this, Deanna is leading the charge on the introduction of livable wages for all staff members and continuing education through their Learning Exchange Program to grow the skill set of her staff and make sure haircare services like those for extra curly and coily hair (4A-4C textures) can be met.
Deanna was presented an award on stage at the REFLECTIVE PERSPECTIVE event in Budapest — we can’t wait to see what she does next!
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The Choices We Make
The Choices We Make are at the heart of everything we do at KEVIN.MURPHY. They’re expressed through the ingredients we choose for our products, who we partner with, and how we can make a difference, for the environment and the people around us.
Deanna Everson and the choices she’s made at the Ginger & Maude salons are beyond inspiring, we can only hope hearing about all their efforts sparks more inspiration in other salons and the world around us.
FAQ
The 2024 ICON Award winner is Deanna Everson of Ginger & Maude salons in Portland, Oregon. Deanna and her salons were chosen for their meaningful impact through inclusive initiatives and a community-first mindset. They offer gender-free haircuts, anxiety-reducing appointments, livable wages for staff, and a Learning Exchange Program to grow the skills of their team, including services for extra curly and coily hair (4A-4C textures).
Deanna Everson implements several initiatives at her Ginger & Maude salons to create positive change. These include offering gender-free haircuts, anxiety-reducing appointments, livable wages for all staff members, and a Learning Exchange Program for continuous education. This program ensures her staff can meet the haircare needs of all clients, including those with extra curly and coily hair textures.
The ICON Award at KEVIN.MURPHY celebrates stylists who go above and beyond their career path to make a positive change in the industry, environment, or community. It highlights those who drive meaningful impact through their work and initiatives. The award reflects KEVIN.MURPHY's commitment to making a difference through the choices they make in ingredients, partnerships, and actions.