THE CHOICES WE MAKE

THE CHOICES WE MAKE is our commitment to affecting positive change on people and planet. At KEVIN.MURPHY, we care about the environment and are striving to improve our impact. Creating products with a conscience that are both kind to our hair and the environment has been our guiding principle from the very beginning. Giving back is at the heart of our brand, and we are dedicated to supporting charitable and environmental causes through the support of our distributors, salon network, and customers.

THE CHOICES WE MAKE

THE CHOICES WE MAKE is our commitment to affecting positive change on people and planet. At KEVIN.MURPHY, we care about the environment and are striving to improve our impact. Creating products with a conscience that are both kind to our hair and the environment has been our guiding principle from the very beginning. Giving back is at the heart of our brand, and we are dedicated to supporting charitable and environmental causes through the support of our distributors, salon network, and customers.


THE CHOICES WE MAKE is our commitment to affecting positive change on people and planet. At KEVIN.MURPHY, we care about the environment and are striving to improve our impact. Creating products with a conscience that are both kind to our hair and the environment has been our guiding principle from the very beginning. Giving back is at the heart of our brand, and we are dedicated to supporting charitable and environmental causes through the support of our distributors, salon network, and customers.

Dreamtime Beach symbolises transformation, a place for hellos and goodbyes, Dreamtime symbolises our island home, and vast opportunities extend as far as the eye can see. It is no mistake that the campaign has us back to our roots, celebrating hair, people and their lifestyles. Hair is about self-expression we are not seeking perfection anymore. They are not afraid to break rules, be distinctive, and do it differently.

Dreamtime Beach is a lively hub of activity, entertainment, and play. Water is cherished as a living energy with its own spirit; we are responsible for protecting and caring for it.

As we celebrate the diversity of each, skin and every textured salty head of hair, a realisation of individual desires, the sea breeze dances with the easterly wind along the east coast of Australia, our forever home.

Dreamtime Beach symbolises transformation, a place for hellos and goodbyes, Dreamtime symbolises our island home, and vast opportunities extend as far as the eye can see. It is no mistake that the campaign has us back to our roots, celebrating hair, people and their lifestyles. Hair is about self-expression we are not seeking perfection anymore. They are not afraid to break rules, be distinctive, and do it differently.

Dreamtime Beach is a lively hub of activity, entertainment, and play. Water is cherished as a living energy with its own spirit; we are responsible for protecting and caring for it.

As we celebrate the diversity of each, skin and every textured salty head of hair, a realisation of individual desires, the sea breeze dances with the easterly wind along the east coast of Australia our forever home.

Dreamtime Beach symbolises transformation, a place for hellos and goodbyes, Dreamtime symbolises our island home, and vast opportunities extend as far as the eye can see. It is no mistake that the campaign has us back to our roots, celebrating hair, people and their lifestyles. Hair is about self-expression we are not seeking perfection anymore. They are not afraid to break rules, be distinctive, and do it differentlyDreamtime Beach is a lively hub of activity, entertainment, and play. Water is cherished as a living energy with its own spirit; we are responsible for protecting and caring for it.

As we celebrate the diversity of each, skin and every textured salty head of hair, a realisation of individual desires, the sea breeze dances with the easterly wind along the east coast of Australia, our forever home.

CLICK TO SEE STYLING SHOUTOUTS

CLICK TO SEE STYLING SHOUTOUTS

CLICK TO SEE STYLING SHOUTOUTS

Recreate your favourite looks by exploring the team's must-have products.
Recreate your favourite looks by exploring the team's must-have products.

BODY IN A BOTTLE.

Say hello to hair that instantly looks and feels thicker with our new and

improved BODY.MASS, now powered by Wild Olive Tree stem cells.

BODY IN

A BOTTLE

Say hello to hair that instantly looks and feels thicker with our new and improved BODY.MASS, now powered by Wild Olive Tree stem cells.

A stopover for artists and people who aren’t afraid to break the rules, be unique, and do things differently. With hair that’s luxurious yet simple, textured and cared for, taking natural texture to a new level of luxury. Transport us to 1960s Marrakesh and the freedom of self-expression. Everyone gets a seat at the table, from bohemian to refined and everything in between.

Long caftans, fabrics, and self-assured hair mix luxury and nonchalance to embody the quintessence of bohemian chic. Trendsetters who see hair as an expression of individuality. A grand palace made from love and as original as the people in it.

Abundant arches, sweeping views, a house for the senses, this is Nirvana. We are passionate about creating a world where quality, performance, and innovation in hair improves lives, high-performance products for high-performance hair.

A stopover for artists and people who aren’t afraid to break the rules, be unique, and do things differently. With hair that’s luxurious yet simple, textured and cared for, taking natural texture to a new level of luxury. Transport us to 1960s Marrakesh and the freedom of self-expression. Everyone gets a seat at the table, from bohemian to refined and everything in between.

Long caftans, fabrics, and self-assured hair mix luxury and nonchalance to embody the quintessence of bohemian chic. trendsetters who see hair as an expression of individuality – a grand palace made from love and original as the people in it.

Abundant arches, sweeping views, a house for the senses, this is Nirvana. We are passionate about creating a world where quality, performance & innovation in hair improves lives, high-performance products for high-performance hair.

A stopover for artists and people who aren’t afraid to break the rules, be unique, and do things differently. With hair that’s luxurious yet simple, textured and cared for, taking natural texture to a new level of luxury. Transport us to 1960s Marrakesh and the freedom of self-expression. Everyone gets a seat at the table, from bohemian to refined and everything in between.

Long caftans, fabrics, and self-assured hair mix luxury and nonchalance to embody the quintessence of bohemian chic. Trendsetters who see hair as an expression of individuality. A grand palace made from love and as original as the people in it.

Abundant arches, sweeping views, a house for the senses, this is Nirvana. We are passionate about creating a world where quality, performance, and innovation in hair improves lives, high-performance products for high-performance hair.

CLICK TO SEE STYLING SHOUTOUTS

CLICK TO SEE STYLING SHOUTOUTS

CLICK TO SEE STYLING SHOUTOUTS

Get inspired to recreate your dream hair with this year's campaign favourites.
Get inspired to recreate your dream hair with this year's campaign favourites.

OVERNIGHT SUCCESS

Powered by Hyaluronic Acid and Australian Kakadu Plum, this leave-in serum delivers essential hydration overnight so you can rise and shine to softer, smoother, more radiant hair.

OVERNIGHT SUCCESS

Powered by Hyaluronic Acid and Australian Kakadu Plum, this leave-in serum delivers essential hydration overnight so you can rise and shine to softer, smoother, more radiant hair.

PRODUCT MATCHMAKER

MEET YOUR MATCH

Take the guesswork out of your haircare routine and use our personalised tool to curate

a selection of the perfect KEVIN.MURHY products to fit your individual hair needs.

PRODUCT MATCHMAKER

MEET YOUR MATCH

Take the guesswork out of your haircare routine and use our personalised tool to curate

a selection of the perfect KEVIN.MURHY products to fit your individual hair needs.

CODE

CODE is our smart permanent hair colour powered byskincare, marking a new era of high-performing, modern colour. An efficient colour line that brings the latest from fashion and the editorial world to its colour palette, ensuring a sophisticated, rich colour that is lit from within to suit your needs.

COLOR.ME

COLOR.ME by KEVIN.MUPRHY is our ammonia-freedemi-to-permanent colour that delivers multi-tonal results and consistent colour function. A highly versatile colour line to take your colour to the next level allowing for creativity and next level customisation of colour.

GLOSS

COLOR.ME GLOSS is our acidic pH demi-permanentcolour line, designed as a colour and treatment in one. This luminous colour goes beyond shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour.

BLONDE

KEVIN.MURPHY+BLONDE is the new destination for blonde innovation. Designed to target the specific needs of blonde and lightened hair, these gentle yet high-performance solutions create flawless, shiny and healthy-looking blondes. Introducing BLONDE HIGH.LIFT featuring 6 highlift shades designed to achieve ultra-light blonde results with warm, cool and neutral options.

CODE

CODE is our smart permanent hair colour powered by skincare, marking a new era of high-performing, modern colour. An efficient colour line that brings the latest from fashion and the editorial world to its colour palette, ensuring a sophisticated, rich colour that is lit from within to suit your needs.

COLOR.ME

Born from fashion and driven by performance, COLOR.ME BY KEVIN.MURPHY colour delivers beautifully fashion-forward, uniform and multi-tonal colour results. Formulated without ammonia and enriched with naturally-derived ingredients such as Honey, Pomegranate, Shea Butter, Rose Hip and Aloe Vera, this colour range gently moisturises, rejuvenates and imparts incredible shine.

GLOSS

Designed as a colour and treatment in one, this luminous, demi-permanent colour goes beyond shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour. Featuring KM.BOND² bond building technology and Vitamin C, COLOR.ME GLOSS creates shinier, healthier hair with beautifully soft and even colour results.

BLONDE

KEVIN.MURPHY+BLONDE features six high lift shades designed to achieve ultra-light blonde results with warm, cool, and neutral options. This gentle yet high-performance solution lightens hair up to five levels for optimum lift and neutralisation, all while protecting the hair’s integrity, thanks to the KM.ARGAN-SPHERE breakthrough technology. The optimised combination of colour pigments offer a variety of blonde possibilities, giving license to shine brightly and brilliantly.

CAMPAIGNS

CREATIVE DIRECTION / Kevin Murphy

DIGITAL MOTION & PHOTOGRAPHY / John O’Rourke & Reuben Gates

IN HOUSE PRODUCTION / Nathan Gorman

PRODUCTION / Kaz Kingdon

BEHIND THE SCENES PHOTOGRAPHY / Charlie Ashfield

HAIR STYLING / Wade Blackford, Caroline Kells & Sarah Lund

HAIR COLOUR / Kate Reid

MAKEUP / Kenneth Higgins

HAIR & MAKEUP ASSISTANTS / Dean McDonald & Pheonix Ly

FASHION / Emily Ward

FASHION ASSISTANT / Karla Moran

EXTENSIONS / Showpony

LOOK.BOOK

ART DIRECTION / Zane Ruyssenaers

CREATIVE DESIGN / Martyna Marcenkovaite

WEBSITE DEVELOPMENT / Rasmus Møller Haarbye & Marcus Brandt

COPYWRITING / Nathan Gorman

CAMPAIGNS

CREATIVE DIRECTION / Kevin Murphy

DIGITAL MOTION & PHOTOGRAPHY / John O’Rourke & Reuben Gates

IN HOUSE PRODUCTION / Nathan Gorman

PRODUCTION / Kaz Kingdon

BEHIND THE SCENES PHOTOGRAPHY / Charlie Ashfield

HAIR STYLING / Wade Blackford, Caroline Kells & Sarah Lund

HAIR COLOUR / Kate Reid

MAKEUP / Kenneth Higgins

HAIR & MAKEUP ASSISTANTS / Dean McDonald & Pheonix Ly

FASHION / Emily Ward

FASHION ASSISTANT / Karla Moran

EXTENSIONS / Showpony

LOOK.BOOK

ART DIRECTION / Zane Ruyssenaers

CREATIVE DESIGN / Martyna Marcenkovaite

WEBSITE DEVELOPMENT / Rasmus Møller Haarbye & Marcus Brandt

COPYWRITING / Nathan Gorman