Your Go-To Checklist to Safeguard Your Colour

The summer sun can do wonders for your Vitamin D levels, but the UV rays aren’t exactly beneficial for your hair (or your skin). You’ve probably already stocked up on SPF to protect your skin, but when’s the last time you upgraded your haircare routine to protect against the summer sun? Offering you a quick and easy checklist—we’re going through a few of the necessities that should be on your routine and in your beauty cabinet this season.

Whether you flaunt your natural hair colour or spend hours making it look natural in the salon, the sun is one of the quickest ways to cause it to fade. This is because UV rays from the sun break apart the bonds in hair colour and the natural melanin in your hair causing a dull, faded appearance while also contributing to unwanted brassy tones. For this reason, including a few of these summer hair colour tips into your routine is crucial.

While we all love our longer hair colour appointments, when we talk about refreshing your colour between appointments, we’re talking about quick treatments like glosses or new growth touch ups to keep things looking fresh.

This can be done with GLOSS or CODE to enhance your shade and the health of your hair.

GLOSS can be used in a variety of shades or in CLEAR to deliver stronger (25% stronger hair in a single application¹), and thicker (37% thicker hair¹) hair. ¹On pre-lightened hair.

Healthy hair is the number one concern this season, so to enhance colour and improve health CODE can be used for refreshes at the new growth between longer appointments and promises 100% colour intensity¹, 150% more colour evenness² and more shine³ and repair⁴. ¹Salon test. ²Instrumental test. ³26% increase in shine. Instrumental test. ⁴22% increase in repair. Instrumental test.

There are a variety of ways to protect the hair from UV rays. While some offer a fun way to style your look like with hats and scarves, there are other improvements you can make with your haircare choices to cut down on the impact of the environment.

To increase colour longevity and restore and strengthen colour-treated hair, EVERLASTING.COLOUR is a must. Start with EVERLASTING.COLOUR WASH + RINSE to shampoo and condition the hair with pH-sealing technology that protects hair colour and locks in your shade with a protective layer.

Then, follow with EVERLASTING.COLOUR TREATMENT or LEAVE-IN. The TREATMENT is a quick and easy concentrated bond-building formula that protects against colour fade while promoting shine, strength, protection and radiance. While the LEAVE-IN is a lightweight spray that preserves colour vibrancy while also nourishing, hydrating and repairing the hair.

If you want to take your colour protection one step further, layer your hair with HEATED.DEFENSE before heat styling to cut down on unnecessary heat damage and colour fade associated with the use of hot tools.

Apart from damage, fading and breakage, every hair care routine benefits from nourishment and added moisture, especially those with colour-treated hair. And MASQUES are a quick and easy way to add a little well-deserved indulgence to your care routine. Whether you’re looking for hydration with the HYDRATE-ME.MASQUE, rejuvenation with the YOUNG.AGAIN.MASQUE or strengthening from ANGEL.MASQUE, each formula is dedicated to adding extra care to your routine.

You know your hair best, so you’ll know when you really need to wash your strands. But, on those days when you think you could skip the wash—opt for a refresh from FRESH.HAIR dry shampoo + YOUNG.AGAIN DRY CONDITIONER. This duo not only helps to stretch the days between washes—which cuts down on colour fade—but it absorbs oil and adds moisture where you need it most to ensure your style looks as great as your colour.

KEVIN.MURPHY makes it easy to choose products that protect your colour because all of our products are sulphate, paraben and cruelty-free. Meaning it’s easier than ever to choose care that is good for you and your hair while also remaining true to your lifestyle choices. While there are many to choose from a few of our favourites include BLONDE.ANGEL.WASH + BLONDE.ANGEL to combat brass, ANGEL.WASH + ANGEL.RINSE to add volume and protection, and REPAIR-ME.WASH + RINSE—a nutrient-rich duo that restores strength with the help of proteins and amino acids.