![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw1b19dbc4/02.2024 CM effortless naturals/KM_POOLSIDE_CMYK_MEDRES_LS_KRISTINA_04_ODD-CROP.png?sw=1440&q=100)
Born from fashion driven by performance
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwcfd72389/02.2024 CM effortless naturals/large-CM_EFFORTLESSNATURALS_RGB_MEDRES_LS_SESHNI_01.jpg?sw=1440&q=100)
COLOR.ME BY KEVIN.MURPHY delivers multi-tonal results and consistent colour function. Formulated without ammonia, this colour range gently moisturises, rejuvenates, and imparts incredible shine thanks to shades rich in honey, pomegranate, shea butter, rose hip and aloe vera. Multiple activator choices and +technologies offered within the range take your colour to the next level allowing for creativity, versatility, and next level customisation of colour.
Explore COLOR.ME by KEVIN.MURPHY
COLOR.ME by KEVIN.MURPHY in action
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw30340648/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_MATTE_01_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw4838fb9f/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_MATTE_01_AFTER.jpg?sw=1440&q=100)
AFTER
MATTE
FORMULA 1
5.9 + 7.9 CREAM.ACTIVATOR 40 VOL (12%)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw0dbf0764/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_01_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwac331554/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_01_AFTER.jpg?sw=1440&q=100)
AFTER
ASH.VIOLET
FORMULA 2
COLOR.ME NEW GROWTH SHADOW 9.0 + 10.8 + CREAM.ACTIVATOR 10 VOL (3%)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwa4891718/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_02_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwad4dc595/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_ASH.VIOLET_02_AFTER.jpg?sw=1440&q=100)
AFTER
ASH.VIOLET
FORMULA 3
COLOR.ME 10.18 + CREAM.ACTIVATOR 3,5 VOL (1%)
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw5fda0d7f/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_VIOLET_01_BEFORE.jpg?sw=1440&q=100)
BEFORE
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dwdfb327e7/02.2024 CM effortless naturals/CM_EFFORTLESSNATURALS_RGB_VIOLET_01_AFTER.jpg?sw=1440&q=100)
AFTER
VIOLET
FORMULA 4
COLOR.ME 10.8 + CREAM.ACTIVATOR 3.5 VOL (1%)
COLOR.ME by KEVIN.MURPHY in action
MATTE
FORMULA 1
5.9 + 7.9 CREAM.ACTIVATOR 40 VOL (12%)
ASH.VIOLET
FORMULA 2
COLOR.ME NEW GROWTH SHADOW 9.0 + 10.8 + CREAM.ACTIVATOR 10 VOL (3%)
ASH.VIOLET
FORMULA 3
COLOR.ME 10.18 + CREAM.ACTIVATOR 3,5 VOL (1%)
VIOLET
FORMULA 4
COLOR.ME 10.8 + CREAM.ACTIVATOR 3.5 VOL (1%)