FASHION
Jan 23, 2024
The Biggest Hair Trends of 2024
Currently, what’s most on-trend is owning who you are at this exact moment. A fashion that started on the runways, now individuals everywhere are interested in finding out how to harness their own natural look — whether that’s natural texture, enhancing natural colour or using minimal hair styling. From the right haircut to embracing a low-key colour and improving your go-to hairstyles, these are the biggest hair movements we’ll see in 2024.
The Top Hair Trends of The New Year
Individualism
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
Minimalism
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
Nothing too “done” or “undone,” minimalism finds a happy medium this season with fundamental hair routines and low-key styles. In addition to favouring natural colour and texture patterns, multi-use products will be paramount.
Hair can still make a statement, but will be seen in small details like enhancing your shine with a finishing product or placing a braid within your natural texture for definition. Whatever you choose, these trends are all about saving time while also wearing a style that suits.
Ease your routine and enhance your texture by adding KILLER.TWIRLS air-dry crème to your natural texture or a spritz of DOO.OVER to create airy separation while also refreshing your style.
When it comes to your hair colour, shades this season will take on warm or cool undertones based on your natural base. So, instead of fighting against your undertones, your colour — touch-ups, global colour or highlights — will work with them. In between appointments regular GLOSS treatments are essential add-ons that can enhance shine and strength while perfecting your shade.
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
Health Over Everything
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
2024 is all about building new rituals and concentrating on self-care. From your scalp to your strands, healthy hair is being prioritised above all else. Which means it’s time to take a deeper look at how often you’re washing your hair and the products you’re using.
If your current routine isn’t working for you, start the year with a detox. Choose from MAXI.WASH or SCALP.SPA SCRUB to begin your new ritual. Once your scalp and strands are refreshed, any products that follow will be able to work more efficiently. Choose from the EVERLASTING.COLOUR regimen to elongate your shade, HYDRATE-ME WASH + RINSE to revive dull, dry hair or find your perfect match here.
Achieving the perfect style is about finding a look that is individual to you. It strikes a balance between your cut, color and finished look to work with your natural texture and hair colour. When you find a look that’s unique to you, you’ll notice your natural texture falls better, your hair styles better and everything you do — wearing it up or down, curly or straight — is effortless perfection.
To get this look, an in-depth consultation with your hair stylist is essential. Instead of concentrating on a buzzy trend or specific hue you saw on TikTok, chat with them about your hair rituals, your natural hair texture and how to find ways to accentuate your base shade.
To accentuate your natural texture with ease, pair your new style with KILLER.CURLS WASH + RINSE, featuring moisturising Oat Milk to nourish and define your curls.
