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      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

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      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
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      Effortless Hair Care Starts Overnight
      null

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      null

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      null

      Start 2025 With a Brand New Hair Care Routine

      A Fresh Start for Your Hair
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      null

      Blonde Hair Maintenance: Do You Need a Purple Shampoo?

      The Secret to Brass-Free Blonde
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      null

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How to Detox Hair

MAXI.WASH
MAXI.WASH MAXI.WASH
STIMULATE-ME.WASH
STIMULATE-ME.WASH STIMULATE-ME WASH
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The secret is out — healthy scalps and strands lead to happy hair. And whether you’re dealing with dull colour, unmanageable hair, excess frizz or a loss of shine and volume — these hair issues can be solved with a simple solution: a hair detox. It doesn’t need to be the start of a new year or season to detox your hair, this healthy hair habit can be done at home, any day of the week to benefit your entire hair routine.

What Is A Hair Detox?

When hair is exposed to hard water, environmental impact or excess product, over time you can start to accumulate buildup on your scalp and strands. This buildup is exactly what causes hair to lose its lustre. A hair detox is the process of utilising targeted products to clarify the scalp and strands to restore balance and provide a thoroughly cleansed foundation.

What Are the Benefits of a Hair Detox?

A hair detox removes the bad so the good can work its magic. With specific products it clears away excess oil, products, dirt, and debris and can do everything from prep hair for colour to improve the function of your scalp, give your blow dry more lift or your natural texture more definition. Simply put, it can help heal what ails your scalp and strands most.

How To Detox Your Hair At Home

It can be the addition of a single shampoo or an entire range of products, a detoxing routine is as unique as your hair type.

For best results start with a scalp treatment like MAXI.WASH to create a refreshed foundation. Then, follow with products based on your individual needs.

A Weekly Treat for the Scalp and Strands

If you feel as though your hair never feels “clean” no matter how much you wash, try refreshing your scalp and strands with MAXI.WASH. This shampoo detoxes the hair so you can start with a clean slate. It is the ideal pre-wash or pre-colour treatment and will improve the benefits of any products that follow.

FAQ

Most hair types benefit from a detox once a week. Using MAXI.WASH helps remove buildup so your regular shampoos, treatments and stylers work more effectively.

Yes. A detox preps hair for colour and improves vibrancy. Follow with colour-safe care like EVERLASTING.COLOUR to maintain shine and longevity after cleansing.

A deep detox like MAXI.WASH is best weekly. For daily balance, use BALANCING.WASH to gently cleanse the scalp while maintaining moisture and strength.

MAXI.WASH STIMULATE-ME WASH
MAXI.WASH
STIMULATE-ME WASH
MAXI.WASH
250ml
Designed to deliver a much-needed detox, MAXI.WASH removes the build-up of unwanted products and chemicals from the hair. Our gentle detoxifying shampoo helps to purify for a clean, clear and refreshed scalp, and our soothing blend of essential oils brightens the hair while purifying and balancing the scalp. Its deep cleansing action provides a thorough cleanse without stripping the hair of essential oils.
Benefits
Colour Protection Deep Cleansing
Regimen
DETOX
STIMULATE-ME WASH
250ml
An invigorating daily shampoo, bursting with revitalising freshness. Created with a stimulating blend of Camphor Crystals, Bergamot and Black Pepper, STIMULATE-ME.WASH enlivens the senses, as it awakens and clarifies the hair and scalp.
Benefits
Detoxifying Stimulating
Regimen
DETOX
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MAXI.WASH
STIMULATE-ME WASH
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