Summer Colour Revival Tips

What Causes Colour To Fade During Summer

What actually causes your hair colour to fade prematurely during the summer months comes down to: the sun, the sea, sweat & showering.

UV rays from the sun can cause both oxidation and free radical formation. This is due to the way the sun naturally bleaches the hair and your hair’s protective layer being broken down.

Mix this with salt water, which can dehydrate the hair, or chlorine from pools, which also strips your strands and you aren’t left with much protection.

Then, of course, with higher temps comes sweating, the need to shower, and then the excess heat styling that usually accompanies this cycle. And, with all this together, you’re left with a near perfect storm to cause colour fade and hair damage.

How To Protect Hair Colour During Summer

The most obvious way is to put something between your hair and the sun or heat. And if you’re not a hat or scarf person, guarding your strands with HEATED.DEFENSE for foolproof heat protection, STAYLING.ALIVE to seal the cuticle for strength and repair, or add a dose of antioxidants alongside shine, rejuvenation, and heat protection with YOUNG.AGAIN treatment oil.

The Top Ways to Keep Colour From Fading

In addition to protecting hair colour, a great way to combat fade is to stop it from even starting. And because hair fade happens with every wash, choosing targeted treatments and ingredients designed to protect and strengthen your hair while prolonging your colour are key.

With bond protection and pH sealing technology, the entire EVERLASTING.COLOUR regimen was built to do just that. Formulated to enhance and elongate your hair colour, choose from TREATMENT, WASH, RINSE, and LEAVE-IN to leave your hair strengthened, repaired, and ready to take on the summer months. This system doesn’t add extra steps to your routine, but instead is a complete wash and care system that can easily be cycled into your existing routine.

The Best Ways to Revive Faded Hair Colour

Getting your hair coloured doesn’t just happen on a whim. Most likely, you’ve spent time researching the right shade and chatted with your stylist about your colour plan. And part of that process is finding an upkeep routine that works for you and your lifestyle.

Any great colour formulation will include a GLOSS at some point during the initial appointment to perfect the tonal balance or improve strength, thickness and shine. But, you don’t need to wait for your next highlight, balayage or re-touch to enhance your shade. Booking regular GLOSS appointments between these longer appointments is exactly how you take your hair from blah to beautiful.

And, if you’re the type of person who wants even more hydration, shine, strength and softness—having NIGHT.SHIFT in your rotation is the easiest way to accomplish it all, no extra effort necessary.

NIGHT.SHIFT is an overnight serum containing Hyaluronic Acid and antioxidant-rich Australian Kakadu Plum that works while you sleep to deliver 12 hours of hydration, reduced frizz of 94% for up to 24 hours, 2X stronger and 3X smoother, more manageable hair. Because reviving your hair colour has as much to do with the tone as it does the health and finish. It’s the step you might not have known you needed, one that takes literally no effort, but has all of the reward.

FAQ

Sun exposure, chlorine, salt water, frequent washing and heat styling all contribute to colour fade. Protect your hair with EVERLASTING.COLOUR and HEATED.DEFENSE to help preserve vibrancy.

Use products that shield against heat and environmental stress. HEATED.DEFENSE, STAYING.ALIVE and YOUNG.AGAIN help protect, strengthen and maintain healthy-looking colour all summer.

Book regular GLOSS appointments between colour services to restore tone, shine and vibrancy. Pair them with the EVERLASTING.COLOUR regimen to help maintain results at home.