From Flat to Frizz-Free: The Best Volume, and Smoothing Hair Products

Your entire routine should work together to deliver your finished style, starting with how the hair is prepped and nourished from the first wash through to the final look. When each step supports the next, results are stronger with improved texture, better control, longer-lasting finishes, and healthier-looking hair overall.

To simplify the entire process, we’ve created curated product edits that deliver Volume, Thickening, and Smoothing in one streamlined kit—making it easier to achieve your hair goals.

Today, choosing hair products isn’t just about achieving a style, it’s about finding the formulas that are also good for you and the environment. With performance-driven solutions, the FULL POTENTIAL kit unlocks your ability to enhance your hair’s fullness and thickness from root to tip.  

PLUMPING.WASH + RINSE enhance the diameter of individual hair strands while revitalising the scalp to combat thinning while delivering added strength and bounce. Additionally DOO.OVER is a dry powder finishing spray that not only absorbs excess oils and product residue, but adds hold and movement throughout your style. Together—these products help you unlock your FULL POTENTIAL.

Treating thinning or fine hair shouldn’t feel like a chore. Instead, regain your style and your self-care with an in-shower ritual that feels all kinds of right. Designed to enhance hair’s thickness without any weight, this routine has a freeing feel while delivering fuller, stronger hair.  

The combination of STIMULATE-ME.WASH + THICK.AGAIN is exactly the duo you need to begin your thickening regimen. Start with a WASH that invigorates the scalp while repairing for fuller, thicker, healthier hair. Then, follow your routine with THICK.AGAIN, a leave-in treatment that uses eyelash thickening and lengthening technology to visibly thicken the hair while also protecting from breakage. Finally, FREE.HOLD finishes your style with a comforting hold that never feels weighed down—allowing you to get THICK WITH IT.

There’s a big misconception when it comes to smooth hair—it doesn’t need to be stick straight. And oftentimes aiming for straight hair over smooth hair can lead to damage. Achieving smooth hair is about targeting your routine to improve damage and texture issues while controlling frizz.  

To get you to a place that feels SMOOTH AHEAD— we suggest the SMOOTH.AGAIN.WASH + RINSE followed by SMOOTH.AGAIN to nourish thick, coarse hair and deliver a healthy, shiny, frizz-free finish. In addition to improving your style, this system also works to improve the health of your hair by detangling, strengthening and delivering much-needed control for a silky smooth finish.  

Still not sure which regimen is best? We’ve got a few tools for that. Visit our Matchmaker or take a peek at our Bundle Builder to create a routine that enhances a healthy look from shampoo to style.