Colour Reimagined: How Shades Are Becoming Effortlessly Natural

Individuality started as a trend and has become commonplace in everything from fashion to interiors and, of course, hair. As a movement that champions a “come as you are” mentality, we’re seeing hair colour transition from shades that shout to tones that whisper. Salon routines are being simplified and a penchant for hair colour that also focuses on the health of the hair is paramount. This is why effortless, natural, and minimal hair colour reigns supreme.

Entering a world of quiet luxury, the long-term trend towards minimalist colour with maximum impact is redefining how stylists use colour as well as the shades clients settle on. What to look for? Finishes that are as hydrated as they are healthy with unbeatable shine. How to get the look? Keep reading.

The objective is gorgeous hair colour that doesn’t look like it’s been coloured. So whether you’re going natural or simply want to appear that way, everyone is trading high-maintenance-looking colour for lived-in luxury. Even colour trends that sound high-maintenance, like expensive brunette or blonde, pride themselves on a natural-looking finish with soft blends and minimal upkeep.

Natural hair colours don’t need to be boring. It’s all about enhancing your tone with dimension, balance and shine to tell a new story. And the best way to do that this season is by creating cool blondes and brunettes for a warmth-free finish.

For blonde hair to look effortless, you’ll want to aim for a finished tone that is crisp and minimal. With the ideal tones to get the look, VIOLET and ASH.VIOLET SHADES proven to balance unwanted yellow, creating that coveted blonde.

To get the look, your stylist can utilse two new MATTE SHADES from COLOR.ME for brunettes. To personalise your brunette, these brown shades offer problem-solving balanced green reflect to counteract red tones for balanced colour.

While every product used was essential to creating the look, YOUNG.AGAIN treatment oil was a must-have at every turn. This is because as models hop from one show to another, fashion week can be harsh on their strands. By incorporating YOUNG.AGAIN, stylists were able to enhance conditioning by up to 13X leaving hair deeply nourished and protected against future damage.