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Nestled in Sundown Point, on Tasmania’s secluded, alluring coastline, lies a culturally significant area known as the ‘Heartlands’ by the Traditional Owners. A house perched on a cliff at the edge of the world, where sophistication meets nature.
It’s all about subdued sophistication with a ‘day to night’ feel. Muted colour pops against neons, natural textures like stone, wool, and wood create the perfect backdrop for glossy, polished hair.
Spacious, light-filled, and minimalist, this is the place to steal a quiet moment. Playing in diverse lengths and cuts, it’s all about clean blondes and rich brunette hues.
From the very start I wanted to create a range that would take hair trends in new directions. Each year we celebrate this innovation with a collection that brings it all together. Everything is driven by my desire to give you the products and tools needed to create those special moments yourself.
-Kevin Murphy
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Each year, we launch our new campaigns; it’s something that sets us apart. Everything we do goes under FASHION, PERFORMANCE, and ENVIRONMENT.
We must hit at least two of these goals in every shoot, product, or event.
Our FASHION aesthetic is brought to life by experimenting with colour and texture. PERFORMANCE focuses on how the product works, and ENVIRONMENT is about our impact, leaving nothing behind.
- Kevin Murphy
CAN I GET A MOMENT PHOTOSHOOT CREDITS
CREATIVE DIRECTION
KEVIN MURPHY
DIGITAL MOTION & PHOTOGRAPHY
JOHN O’ROURKE & REUBEN GATES
IN HOUSE PRODUCTION
NATHAN GORMAN
BEHIND THE SCENES PHOTOGRAPHY
CHARLIE ASHFIELD
HAIR STYLING
WADE BLACKFORD, CAROLINE KELLS, SARAH LUND & JAMES NICHOLSON
HAIR COLOUR
KATE REID
MAKEUP
KENNETH HIGGINS
HAIR & MAKEUP ASSISTANTS
DEAN McDONALD & PHOENIX LY
FASHION
EMILY WARD
FASHION ASSISTANT
OLIVIA FOULDS
EXTENSIONS
SHOWPONY
![](https://kevinmurphy.com.au/dw/image/v2/BFSC_PRD/on/demandware.static/-/Library-Sites-km_b2c_library/default/dw9ec11445/07-08.2024/UNDERSTORY C B.jpg?sw=1440&q=100)
Mount Field National Park, located in Tasmania’s wildly beautiful South, is a UNESCO World Heritage site known for its unique climate, towering eucalypts, and snow-dusted alpine flora. It’s a powerful place that brings a sense of calm and tranquility.
Discover the mystical Pandani Grove, an enchanting oasis nestled beneath the ski slopes. This ancient, fairy-tale forest radiates natural beauty and serenity.
Taking cues from 70s utilitarian style and earthy tones, with pops of color against towering trees, we bring effortless glamour to life, using natural textures and sun-kissed waves, redefining Australian ‘surf hair’.
Every picture you see in a fashion magazine tells a story. But it’s not a story that you, as the reader, will ever see with your own eyes. It’s the story of the creative team, working to create a single throwaway moment. That’s the world of the session stylist and for me it’s a world full of inspiration and expression, where a single moment can inspire an idea that will translate into a product.
-Kevin Murphy
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Each year, we launch our new campaigns; it’s something that sets us apart. Everything we do goes under FASHION, PERFORMANCE, and ENVIRONMENT.
We must hit at least two of these goals in every shoot, product, or event.
Our FASHION aesthetic is brought to life by experimenting with colour and texture. PERFORMANCE focuses on how the product works, and ENVIRONMENT is about our impact, leaving nothing behind.
- Kevin Murphy
UNDERSTORY PHOTOSHOOT CREDITS
CREATIVE DIRECTION
KEVIN MURPHY
DIGITAL MOTION & PHOTOGRAPHY
JOHN O’ROURKE & REUBEN GATES
IN HOUSE PRODUCTION
NATHAN GORMAN
BEHIND THE SCENES PHOTOGRAPHY
CHARLIE ASHFIELD
HAIR STYLING
WADE BLACKFORD, CAROLINE KELLS, SARAH LUND & JAMES NICHOLSON
HAIR COLOUR
KATE REID
MAKEUP
KENNETH HIGGINS
HAIR & MAKEUP ASSISTANTS
DEAN McDONALD & PHOENIX LY
FASHION
EMILY WARD
FASHION ASSISTANT
OLIVIA FOULDS
EXTENSIONS
SHOWPONY