FASHION, RECENT
Jan 6, 2026
The 2026 Edit: What’s Out, What’s In
The holiday season brings with it a great deal of traditions and one we’re always excited about is the tradition of starting new once the clock strikes midnight on New Year’s Eve. Whether you’ve been out on the town, watching the fireworks, or cuddled up in bed, the season brings with it the perfect time to detox and start new habits.
Among the habits we love to begin around this time of year, enhancing a new, healthy hair routine always hits the top of our list. And if you’re looking for a few quick fixes or an entirely new regimen—we’ve got the product picks for you!
Out With the Old
From finishing out old bottles to clearing away products past their expiration date, the start of January is the ideal time to get rid of things that no longer serve you. And this season, buildup and scalp issues should be one of those you get rid of once and for all.
To easily detox your scalp and strands with a single step, add MAXI.WASH to your wash day routine. This detoxifying shampoo removes product and mineral buildup for a fresh start. Safe for colour-treated hair, it also delivers a soothing blend of essential oils to brighten hair and balance your scalp. Whether using it in the salon as a pre-colour treatment or at home for a pre-wash or bi-weekly detox, MAXI.WASH is a must-have in your new year haircare routine.
In With the New
MAXI.WASH is a great way to gently strip it all away so any product that follows can be better absorbed. And if you’re looking for something new, NIGHT.SHIFT is your perfect match.
An overnight treatment that literally works while you rest, this leave-in delivers 12-hours of hydration, so you wake up with softer, 2X stronger, more manageable hair by morning. Use it on its own or pair it with YOUNG.AGAIN for 24/7 treatment— you’ll love how effortlessly it works into your routine. Delivering all the benefits without you having to lift a finger.
Everything Else That’s Out/In
OUT: Choosing hair colour based on someone else’s style.
IN: Instead of choosing trends based on what’s popular at the moment, hair colour is something that should define you, personally. Working with a stylist to create a hue based on your skin tone, lifestyle and ability to upkeep is totally in this year.
OUT: Haircuts you can’t style.
IN: Haircuts that work with your natural texture. These are easier to style and can work with your natural texture, whether you’re air-drying or heat styling.
OUT: Overcomplicated Beauty Routines.
IN: Advances in haircare that do more with a single step. Case in point the new NIGHT.SHIFT that works while you rest.
FAQ
A detox clears product and mineral buildup so your hair and scalp can reset. Using MAXI.WASH helps restore balance and improves how well treatments absorb.
NIGHT.SHIFT works overnight, delivering 12 hours of hydration while you sleep. It strengthens, smooths and reduces frizz with zero effort added to your routine.
Choose multi-tasking products that work harder in fewer steps. Detox with MAXI.WASH and hydrate overnight with NIGHT.SHIFT for healthier hair with minimal effort.
