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Seeing where we’ve been with a new perspective for the future, we take with us the iconic moments that started it all — from the beach to the runway, session styling, and in the salon. In case you didn’t know, KEVIN.MURPHY all started out of need — a need for styling products that would perform, and from there it developed into a global beauty brand that puts fashion, performance, and environment above all else. Celebrate 20 years with us and fall in love all over again.
How It All Started
Founded by renowned stylist Kevin Murphy, he was at the forefront of the fashion, runway, editorial and film industries and had become one of the most sought-after session stylists in the world. It was then he noticed that to recreate the looks and trends he wanted to create on set, he needed specific products that weren’t yet on the market.
Mixing products like body lotion with setting lotion, is how the brand was born drawing on the same philosophies as skincare. Remaining true to his Australian heritage and fashion-forward beginnings, Kevin sought out to create products with a conscience that were both kind to hair and the environment. In doing so, he also bridged the gap between the runway and the every day with products that performed.
“Our skincare for your hair philosophy first began when I was working on photo shoots in the early 90’s. All the products at the time were really designed for straightened flatter hairstyles.
I felt they made the hair heavy and greasy, and you could only use the tiniest bit and only put it on the ends. I really wanted to change the characteristics of the hair, so I needed to be able to put product all through the hair. I began looking at skincare and the way it absorbed, I started mixing body lotion with hair spray, I used toner to thin out my gel to make it dry faster, I began to mix eyeshadow and gel and lotions to make things work quicker and to give the hair an iridescent shine you might recognise. A product that used this idea was HAIR.RESORT, the precursor to HAIR.RESORT SPRAY. It was born from this."
- Kevin Murphy.
20 Years Later
Now, we’re taking a nostalgic walk down memory lane to celebrate the iconic styles and the innovative products that created it all. Texture and volume continue to command the style space and as we enter a new era, we’re spotlighting two of our icons: HAIR.RESORT.SPRAY and ANTI.GRAVITY.SPRAY — because they’re a big (and beachy) reason of why we are where we are today.
To commemorate the occasion, we’re releasing Limited Edition bottles of HAIR.RESORT.SPRAY and ANTI.GRAVITY.SPRAY. Available in a luxe colour and equipped with Kevin’s signature on the side, we couldn’t think of a better way to honour his signature styles!
The Wave That Started It All
Vogue was one of the first publications to name Kevin the creator of ‘beach hair,’ a title and privilege that’s held near and dear. To make beach hair and the beach wave accessible to everyone HAIR.RESORT and HAIR.RESORT.SPRAY were developed. With the ability to enhance movement with a scrunch and deliver soft, natural-looking hold ANTI.GRAVITY.SPRAY is the ideal product to treat your hair to a day at the beach with the benefit of ingredients to add moisture, softness and shine.
Turning Up the Volume Since 2004
As the answer to styles that felt a little too straight, Kevin wanted hair to tell a story on set and to do so he used movement and volume. Bridging the gap between performance and the environment, this non-aerosol formula cares for your hair while also promising a high-fashion finish. To this day, ANTI.GRAVITY.SPRAY holds up to its fame with the ability to defy gravity with a weightless formula that promises hold and shine.
As a brand dedicated to fashion and driven by performance, KEVIN.MURPHY continues to focus on the Skincare for Your Hair philosophy and brings together quality ingredients in weightless formulas to deliver the best in modern luxury hair care.
FAQ
They shaped modern texture and volume trends. HAIR.RESORT.SPRAY delivers effortless beach texture, while ANTI.GRAVITY.SPRAY adds weightless volume and shine with a non-aerosol formula.
Inspired by skincare, formulas are lightweight, high-performing and ingredient-driven. Products like ANTI.GRAVITY.SPRAY style without heaviness while caring for hair and the environment.
Limited Edition HAIR.RESORT.SPRAY and ANTI.GRAVITY.SPRAY feature luxe packaging and Kevin’s signature, celebrating two decades of beach texture, volume and runway-inspired styling.
