New Collection: Effortless Naturals

Designed to revolutionise the perception of natural beauty, forging a new style framework that embodies minimalism, flawlessness and authentic allure. Six innovative SHADES to redefine the concept of natural aesthetics balancing warmth and transforming your colour palette.

Two MATTE, two ASH.VIOLET and two VIOLET SHADES with the perfect reflect combination to effortlessly neutralise inherent hair brassiness and achieve captivating, minimalistic naturals on all depths.

These TWO NEW SHADES have a brown background with a balanced green reflect, perfect to counteract red hair or underlying pigments.

Clients with hair depth 2 to 7 that want to have a cooler look or return to a natural brunette or dark blonde.

TWO NEW SHADES that bring a NEW SHADE FAMILY in COLOR.ME. These SHADES have a perfect blue/violet reflect to effortlessly counteract copper or orange yellow hair or underlying pigment.

Clients with hair depth 6 to 11 that want to achieve and maintain for longer a timeless, elegant, natural blonde.

TWO NEW SHADES that grow the VIOLET family.

These SHADES have a perfect violet reflect to balance or counteract yellow reflects or underlying pigments.

Clients with hair depth 7 to 11 that want to achieve cool, natural blondes.

from Global Design Director Kate Reid and Colour Masters Brandi Holdaway and Leland Olson.

11.8 + 11.3 + 11.2 to create a unique cool beige blonde, the added .3 GOLD reflect creates an illuminated result, giving it a gold beige result with a strong, long lasting cool, violet hue.

10.8 + 11.28, this combination gives the hair a slight pinkish hue. By adding the beige violet it neutralises but also cools the hair and adds a luxurious creamy blush reflect.

7.9 +8.71 to create a distinctive cool bronde for those clients that don't want to be too dark but also don’t want a boring brown. The .7 reflect gives it the depth and adds warmth for that expensive sophistication that looks effortless.

.00 + .9 especially if you have resistant grey hair as your often working with 30 VOL .9% it ensures you will never get that warmth lurking back in your hair. Yes it will cover grey, so if your not adding in at least 50% .00 it could look matte.

To learn more about these shades listen to CONVERSATIONS WITH KEVIN