CAMPAIGNS

Nestled in Sundown Point, on Tasmania’s secluded, alluring coastline, lies a culturally significant area known as the ‘Heartlands’ by the Traditional Owners. A house perched on a cliff at the edge of the world, where sophistication meets nature.

It’s all about subdued sophistication with a ‘day to night’ feel. Muted colour pops against neons, natural textures like stone, wool, and wood create the perfect backdrop for glossy, polished hair.

Spacious, light-filled, and minimalist, this is the place to steal a quiet moment. Playing in diverse lengths and cuts, it’s all about clean blondes and rich brunette hues.

From the very start I wanted to create a range that would take hair trends in new directions. Each year we celebrate this innovation with a collection that brings it all together. Everything is driven by my desire to give you the products and tools needed to create those special moments yourself.
-Kevin Murphy

Each year, we launch our new campaigns; it’s something that sets us apart. Everything we do goes under FASHION, PERFORMANCE, and ENVIRONMENT. We must hit at least two of these goals in every shoot, product, or event.
Our FASHION aesthetic is brought to life by experimenting with colour and texture. PERFORMANCE focuses on how the product works, and ENVIRONMENT is about our impact, leaving nothing behind.
- Kevin Murphy

CREDITS

CAN I GET A MOMENT PHOTOSHOOT CREDITS

CREATIVE DIRECTION

KEVIN MURPHY

DIGITAL MOTION & PHOTOGRAPHY

JOHN O’ROURKE & REUBEN GATES

IN HOUSE PRODUCTION

NATHAN GORMAN

BEHIND THE SCENES PHOTOGRAPHY

CHARLIE ASHFIELD

HAIR STYLING

WADE BLACKFORD, CAROLINE KELLS, SARAH LUND & JAMES NICHOLSON

HAIR COLOUR

KATE REID

MAKEUP

KENNETH HIGGINS

HAIR & MAKEUP ASSISTANTS

DEAN McDONALD & PHOENIX LY

FASHION

EMILY WARD

FASHION ASSISTANT

OLIVIA FOULDS

EXTENSIONS

SHOWPONY

Mount Field National Park, located in Tasmania’s wildly beautiful South, is a UNESCO World Heritage site known for its unique climate, towering eucalypts, and snow-dusted alpine flora. It’s a powerful place that brings a sense of calm and tranquility.

Discover the mystical Pandani Grove, an enchanting oasis nestled beneath the ski slopes. This ancient, fairy-tale forest radiates natural beauty and serenity.

Taking cues from 70s utilitarian style and earthy tones, with pops of color against towering trees, we bring effortless glamour to life, using natural textures and sun-kissed waves, redefining Australian ‘surf hair’.

Every picture you see in a fashion magazine tells a story. But it’s not a story that you, as the reader, will ever see with your own eyes. It’s the story of the creative team, working to create a single throwaway moment. That’s the world of the session stylist and for me it’s a world full of inspiration and expression, where a single moment can inspire an idea that will translate into a product.
-Kevin Murphy