Around this time of year, as we transition from one season to the next, clients are busy deciding what direction to take their hairstyle. If the runways and celebrity fashion are any indication, models like Bella Hadid and Hailey Bieber have proven that brunettes have taken centre stage bringing a new range of natural tones into the spotlight. From bright brunettes to luxe brondes, we’ll see dark natural colours incorporated into all levels this season, making CHOCOLATE.ASH the perfect addition to any formulation.
Around this time of year, clients are prone to washed out colour and sun-bleached ends. Melting CHOCOLATE.ASH into lighter blends can instantly transform their look by giving them the appearance of pumped-up volume and a high dose of shine. To achieve the desired look, keep the graduation subtle. Any lift should be barely detectable, allowing the subtle shades to lend enough contrast to create depth and dimension to brown-haired clients.
Elevating natural tones, these SHADES add a touch of glamour and luxury while also creating down-to-earth effortlessly earthy, yet sophisticated staples in the salon for every colourist.
The addition of 6.71 and 8.71 are an extension of the much-loved CHOCOLATE SHADES — a cool collection that brings everything from dimensional brunettes, bronze, and taupe to bronde shades to life. These new SHADES deliver a low-maintenance, multifaceted colour with shine like no other.
CHOCOLATE.ASH is ideal for:
CHOCOLATE.ASH is a multi-faceted reflect that sits in a neutral palette. The addition of ASH gives the SHADE a slightly cool undertone to eliminate warmth usually seen in darker levels, allowing for a perfectly balanced finish.
How To Use The New SHADES:
We love pairing CHOCOLATE.ASH with a pH.D treatment for a dynamic duo that creates healthy, shiny hair. Additionally, pH.D amplifies the luxurious nature of these new colours and creates the ultimate glossing service, resulting in smoother hair with improved manageability. Whether clients have naturally porous, thick, or highly textured hair, adding CHOCOLATE.ASH + pH.D can improve their finish and help create their most desired styles.
3 Ways To Utilize CHOCOLATE.ASH:
1. Ombre / Sombre:
We’ll see many clients return to this dark-to-light high-fashion look for its quick application and low-maintenance grow out. Ombre applications add more drama while Sombre techniques are more suitable for subtle results depending on your formula.
Favourite formulations: New growths: 4.0, Mid-lengths: 6.71, and Ends: 8.71.
Utilize new CHOCOLATE.ASH to create deeper natural tones. These SHADES can be used ass lowlights to add more depth to brunettes for subtle variation or used for high-lift tones to create lightness through the hair. The best part? With their neutral to cool undertones, they won’t fade brassy!
As one of the top trends of our time, balayage is an ideal technique for brunettes to add dimension and a sun-kissed finish. The reason why it works so well for brunettes and darker colourations is because of the seamless grow out that makes it naturally low-maintenance.
Favourite formulations: For darker colourations, add lowlights with 6.71 or 8.71 to create depth. If going lighter, paint a zone-tone and refine it with 8.71 or 6.71 + pH.D over pre-lightened hair to cool off any existing warmth and add soft depth. These brunette tones are sure to turn heads.
See how these SHADES work to refine hair colour:
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No Shrinking Violet: NEW! .88 VIOLET INTENSE
The freshest new reflect is something you’ve never dreamt of but is all the inspiration you need. From bright blonde to subtle lilac to dark intense plum and everything in between, VIOLET. INTENSE brings this dream to reality.
VIOLET.INTENSE communicates originality, ingenuity, and visionary
thinking. Presenting an ethereal boldness in these enigmatic violets, SHADES are intriguing, yet unexpectedly modern, meaning they’re for no shrinking violet.
.88 VIOLET.INTENSE is ideal for:
With a slightly cool undertone, the new VIOLET.INTENSE SHADES are most suitable for natural to cooler skin tones. We’ve been inspired lately with celebrities like Katy Perry, Nicole Richie, Lupita Nyong’o and Kelly Osbourne all rocking a similar shade.
Suitability Based on Skin Tone:
Cool Skin Tones:
These shades are absolutely for you. Deep violets will look great, along with frosty shades of lavender, silvers, ice violets, or pinks. These violets will also look great to refine creamy blondes or create soft overtones.
Warm Skin Tones:
If you want to go down this path, consider adding RED BOOSTER into your formula to help alter the final reflect to a ruby violet or bright rosy lavender. You can also work the SHADES in with other reflects to create bright blondes.
Neutral Skin Tones:
You can wear almost anything from softened or muted versions to brighter violets. For neutral colours, never be afraid to go bright and bold; you will look striking.
How To Use .88 SHADES:
.88 SHADES counteract warmth in blondes or add an intense violet reflect to make an electrifying statement. However you decide to use them, the versatility of these SHADES will open creative avenues of unique self-expression.
Whether you’re looking for a gloss, semi colour or long-lasting change, these ideas will have you feeling brave, daring and looking bold.
Favourite Formulas: Dreamy Violet Fashion Colours
Royal Purple or Midnight Violets:
Incorporate 7.88 to create deep, moody and more subtle looks with a deep violet midnight hue.
Formula: 4.8 + 7.88 or 4.0 + 7.88 + PINK.VIOLET
The coolness of the new 7.88 mixed with shades like 5.5 help the mahogany plum hues last longer in the hair due to the coolness of the tone.
Formula: 5.5 + 7.88 + RED
These are the perfect colours to create a sombre, ombre or variations of multi-tonal violets through the hair.
Formula: New growth: 5.8, mid-lengths: 7.88 and ends: 9.88
Pretty Pastels, Electric Violet or Violet Tips:
Flattering and striking, try adding the newest VIOLET.INTENSE reflect to the ends of the hair for a bold and fun statement look.
Formulas: 9.88 + SOFT.VIOLET or CLEAR + 9.88
For those cool skin tones that seek true steel coolness.
Formula: 11.1 + 9.88 + CLEAR
The ultimate refinement for yellow in the hair to counteract and make that perfect, crisp blonde.
Formula: CLEAR + 9.88 + 11.0 + pH.D
Watch these SHADES in action:
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