Kevin shows you how to perform a little magic with POWDER.PUFF. Appling to dry hair, Kevin works by sectioning the hair, applying a little POWDER.PUFF and then tapping it into the roots – section by section he sprinkles on POWDER.PUFF, which transforms on contact to create enviable lift throughout the roots – creating soft, voluminous root-lift without teasing. Remember… no need to tease – just TAP.TAP.TAP, push up and you’re done.