Discover the unique 3-Step Technology that gives COLOR.ME its superior performance, even coverage and healthier looking hair.
OXIDATION DELAY FUNCTION
This specialised method delays the oxidation process with its unique blending of actives. It is only when COLOR.ME is mixed with CREAM.ACTIVATOR that the oxidation process is delayed for 5-10 minutes to ensure even application and penetration of the colourants into the hair before the controlled coupling reaction is triggered. This allows for the most effective and best colour coverage.
SPECIAL MICRO PIGMENTS
Extremely small colour pigments are deposited and penetrated deep into the hair shaft with minimal cuticle swelling, resulting in shinier and healthier looking hair.
THE MOLECULAR COUPLE GUARANTEE
This innovative technology ensures that every pigment base molecule in COLOR.ME connects to another coupling pigment molecule. An exact counting method (Stoichiometry-Molar Formulation System) is used and guarantees that not a single colouring molecule remains free. Only a secure bond, or “safe” molecule is formed resulting in fewer skin irritations and allergic reactions. Less pollution to our water and environment.