Street style in Berlin is not unlike the city itself: dynamic, austere, avant-garde, gritty and archaic all at the same time, a true dichotomy. Now that we are decades past the wall coming down, the city may be unified, but street style is as unique and personal as it always was. The people of Berlin have fought for freedom and to express themselves as they wish.

This 24 hour city welcomes all to walk the streets and be enveloped not only by the city, but by the self. A nonchalance with a come-as-you-are attitude prevails where the collective have decided that the individuals rule supreme


“Berlin’s generous filtered shadow-light adds a fresh dimension to our Walking In street study, this city truly is a global platform. Hair play, the Berliner way, is well considered, often bold and with great expectations of ones self-style.”


James Nicholson - ARTISTIC DESIGN DIRECTOR

MEET BARBORA


She embraces COPPER GOLD’s new heat. Warm timeless and nomadic.

COLOR.ME by KEVIN.MURPHY has a shade of Auburn to suit all skin tones, from bright golden sunrise to a deep rich sunset, and each hue in between.


TO ACHIEVE BARBORA’S LOOK:


STYLE:

HEATED.DEFENSE + EVER.THICKEN + YOUNG.AGAIN DRY CONDITIONER 


HOME MAINTENANCE:

BLOW.DRY WASH + BLOW.DRY RINSE + STAYING.ALIVE

MEET LUISE


Glossy hair is never out of fashion...

COLOR.ME GLOSS is a low commitment colour that not only takes shine to the stratosphere


ACHIEVE LUISE’S LOOK: 

 

STYLE:

STAYING.ALIVE + FULL.AGAIN + BEDROOM.HAIR

HOME MAINTENANCE:

SCALP.SPA WASH + ANGEL.MASQUE + LEAVE-IN.REPAIR

MEET KOFI


Lightened hair is his signature. 

To keep your cool between colour appointments, pair with COOL.ANGEL to improve colour longevity and boost shine. 



ACHIEVE KOFI’S LOOK:


STYLE:

YOUNG.AGAIN + COOL.ANGEL + SHIMMER.ME BLONDE


HOME MAINTENANCE:

RE.STORE + SCALP.SPA TREATMENT + COOL.ANGEL

MEET KARINA


Long-lasting luxury with ‘FOREVER COPPER. Enhance the longevity of your new colour with EVERLASTING.COLOUR TREATMENT, which contains bond building technology and style enhancers


MEET ANNA


Embodying the ‘GREY-SCALE’ trend with cool and translucent tones. Celebrate your beautiful greys with BODY.MASS for enhanced body and fullness.



ACHIEVE ANNA’S LOOK:


STYLE:

BODY.MASS + ANTI.GRAVITY.SPRAY + DOO.OVER


HOME MAINTENANCE:

PLUMPING.WASH + PLUMPING.RINSE + BODY.MASS

To learn more about COLOR.ME and KEVIN.MURPHY+COLOR.ME GLOSS locate a salon near you.



FIND A SALON NEAR YOU

BERLIN

24/7

A COLLECTIVE PROJECT BY – CREATIVE DIRECTOR KEVIN MURPHY – GLOBAL CHIEF CREATIVE OFFICER LARRY PAUL –  

ARTISTIC DESIGN DIRECTOR JAMES NICHOLSON

PHOTOGRAPHER

FRÉDÉRIC BASTIN @FREDBASTIN

VIDEOGRAPHER

ANEZKA `HOROVA @HOROVAANEZKA

FASHION STYLIST  

ANGEL NICHOLSON @1800ANGELBABY

HAIR TEAM

JAMES NICHOLSON  @JAMESTHEHAIRDRESSER

PASCAL VAN LOENHOUT  @PASCALVANLOENHOUT.OFFICIAL

SOPHIE BRUNNER

DANI AMPLATZ

M.U.A 

KIRSTEN ROES, MICHI SCHIETZE

MODELS 

KARINA

LUISE

BARBORA

ANNA

KOFI

CYNTHIA

CANEL