Meet The 2024 Campaigns: UNDERSTORY & CAN I GET A MOMENT
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In editorial, you always see the final image. But how often do you see behind the scenes of what it took to create that finished look? In the latest campaign for KEVIN.MURPHY, the team wanted to uncover those very details to give an unedited view of the story behind the story. With that, they present: UNDERSTORY & CAN I GET A MOMENT — each with their own narrative to tell and aesthetic to inspire.
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UNDERSTORY and CAN I GET A MOMENT takes you into both the tranquil forests and secluded coastlines of Tasmania. Here, you’re able to see how flashes of moments don’t get overlooked, but instead inspired an entire collection.
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UNDERSTORY
Pandani Grove is nestled on a mountaintop in Mount Field National Park in the south of Tasmania. While for some it might feel a world away, this unique piece of land, home to some of the world’s tallest eucalyptus forest and also a UNESCO world heritage site, captured a bit of what feels like home to us with its powerful presence and peaceful spirit.
Set on the most gorgeous green oasis, we focus on earthy tones, 70s utilitarian, and pops of colour to bring the story to life. Hair felt undone to work with the natural texture of the backdrop bringing to life effortless waves and glamorous sun-kissed colour with an Australian ‘surf hair’ feel.
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CAN I GET A MOMENT
At Sundown Point also referred to as The Heartlands lives a house perched on a cliff in what feels like the edge of the world. Here, where the sea meets the sky is where CAN I GET A MOMENT came to life.
Glossy hair and polished cuts were created from the expressiveness of natural textures of stone, wool, and wood that surrounded us. Muted tones like clean blonde and rich brunette played with neon pops of colour to create the subtle sophistication that can take us from day to night. With a minimalistic undertone, everything was honed back a bit only to make it stand out again.
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FAQ
The tranquil beauty of Pandani Grove in Mount Field National Park, Tasmania, inspired the UNDERSTORY campaign. The natural textures, earthy tones, and serene environment influenced the creation of effortless waves and sun-kissed hair colors, embodying an Australian ‘surf hair’ feel.
For the CAN I GET A MOMENT campaign, the team drew inspiration from the natural surroundings of Sundown Point. The use of natural textures like stone, wool, and wood influenced the creation of glossy hair and polished cuts. Muted tones with neon pops of color and an 80s power dressing feel were combined to achieve a sophisticated yet minimalistic look.
The locations of Pandani Grove and Sundown Point were chosen for their unique and inspiring natural beauty. Pandani Grove’s lush, green surroundings and Sundown Point’s dramatic coastal landscape provided the perfect backdrops to highlight the natural textures and colors in the hairstyles, connecting the campaigns to the essence of nature and tranquility.