From health and wellbeing to the state of our environment — there are numerous philanthropic efforts KEVIN.MURPHY holds near and dear to our hearts. Included in those are Wings of Karen and European Organization for Research and Treatment of Cancer (EORTC). Two non-profit organisations spanning both the US and the EU that support the research and development of the latest treatments for breast cancer. As the most commonly diagnosed cancer in women, we ask you to join KEVIN.MURPHY in raising awareness for Breast Cancer.
Although October is Breast Cancer Awareness month, it has always been our philosophy at KEVIN.MURPHY to raise awareness all year long in the fight against breast cancer. This year we’re calling attention to beauty that gives back with More Than Pink — a promotional box that includes PLUMPING.WASH, PLUMPING.RINSE and SESSION.SPRAY FLEX. We believe that the fight to end breast cancer is about more than just the colour pink, it is about each person who has been affected by the disease and supporting efforts that treat, prevent, detect, and bring awareness to the cause.
In the EU, we teamed up with the Organisation for Research and Treatment of Cancer (EORTC) to launch a Breast Cancer Awareness shirt. By donating 1€ per shirt we have already raised 4000€ for EORTC. This donation goes directly to MINDACT Research Project in loco-regional recurrence, which uses gene signatures to explore loco-regional disease recurrence in women with early-stage breast cancer after breast-conserving surgery.
Wings of Karen is the US-based foundation that KEVIN.MURPHY has partnered with for the past 5 years to establish continuing support for their efforts. With 1$ raised for each More Than Pink box sold, KEVIN.MURPHY has already contributed $16,782 as well as $1,752 from T-shirt sales this year. Contributions from Wings of Karen are directed at funding the study of all aspects of breast cancer, including but not limited to prevention, detection, and treatment.
To continue to support More Than Pink and each of these foundations, be sure to visit your local KEVIN.MURPHY salon.