Texture has long been one of the top ways fashion stands out—especially during the fall. And while wardrobes take on chunky knits and woven tartan, hair finds its own playfulness with the way you style it. Sure, fall is an ideal time to switch up your cut or enhance your colour, but when it comes down to the fabric of your hair—how you style it can make a big splash this season as well.

Fall 2025 Hair Style Movements

Summer is the season of the air-dry, but natural finishes aren’t going anywhere this fall. If anything—they’re being perfected. The key is to find routines that work with your hair type and texture and the weather. While the heat of summer makes it easy to wear waves and curls, during the fall you’ve got to get creative to cut down on frizz (and freezing).

S-bend Wave

Must-Have Products: EVER.SMOOTH, ANTI.GRAVITY SPRAY, DOO.OVER 

Summer is essentially the season of the wave, but adding a bit of polish to your waves helps extend this look right into fall. While this is a great technique to touch up air-dried waves, we love creating this look on freshly blow-dried hair for a refined finish. To enhance the memory hold and movement throughout, EVER.SMOOTH and ANTI.GRAVITY are ideal. And another go-to is DOO.OVER with the added benefit of hold to guard against fall weather.

Added to Bundle
Added to Bundle
Added to Bundle

Cloud Curls/Cloud Waves

Must-Have Products: UN.TANGLED, KILLER.CURLS, SHIMMER.SHINE

The cloud curl trend—a fluffy, brushed out, voluminous curl look, is perfect for adding drama and movement to your texture this season. You can start with an air-dry base and touch up with a diffuser or curling iron on day two. Or simply add the right products to your texture to give it the right, refreshed definition.

Curly hair—add UN.TANGLED to damp hair and then follow with KILLER.CURLS and diffuse dry. Then, to finish, spritz SHIMMER.SHINE from root to tip and if extra movement is wanted, follow with DOO.OVER and give your curls a good shake.

Wavy hair—start with STAYING.ALIVE on damp hair and follow with HEATED.DEFENSE and KILLER.WAVES. Diffuse dry and then spritz with BEDROOM.HAIR to enhance airy volume and lightweight hold.

Added to Bundle
Added to Bundle
Added to Bundle

Snatched, Sleek & Shiny

Must-Have Products: YOUNG.AGAIN, DOO.OVER, SHIMMER.SHINE

Whether you’re looking for a way to give second-day strands a new lease on life, or simply want to sport a snatched bun or ponytail, adding a few products to your routine will instantly upgrade any finish.

Start with YOUNG.AGAIN treatment oil and run it through dry strands to not only add shine and control, but also improve the health of your hair. Then, begin brushing hair back into a ponytail and laminate with DOO.OVER to create hold while retaining natural movement. Once your ponytail or bun is in place, spritz with SHIMMER.SHINE for a final dose of high shine and layer YOUNG.AGAIN on the ends to detail the look.

Added to Bundle
Added to Bundle
Added to Bundle

FAQ

S-bend waves, cloud curls, and sleek buns are trending. Each look can be tailored using KEVIN.MURPHY styling essentials.

Use UN.TANGLED and KILLER.CURLS on damp hair, diffuse dry, then finish with SHIMMER.SHINE for fluffy, voluminous texture.

Smooth with YOUNG.AGAIN, secure the ponytail, mist with DOO.OVER for hold, and finish with SHIMMER.SHINE for glass-like shine.